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Started adding new content, slight visitor increase then drop to 0?!

by webmonopoly
23 replies
  • SEO
    • |
Hey guys,

I started pumping my review website with some quality content in the last week. I noticed a slight google traffic increase and then all of a sudden today 0 traffic from google.

I was getting only about 25 visits a day from google, the site doesn't have too much content.

Im doing some very light bookmarking on scoop.it as well... and sharing on social media.

Is google reassessing my website and then will jump back stronger, because of the new content increase?

Everything is still indexed normally in the SERPS...

Im hoping google is just doing some kind of 'dance' with my site...

Im only posting 1 fresh article per day, for about the last week.

Any ideas?
#adding #content #drop #increase #slight #started #visitor
  • Profile picture of the author MikeFriedman
    How is the site structured?

    Are you trying to rank the home page or internal pages?

    Are the new posts being posted to the home page or somewhere else?
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    • Profile picture of the author webmonopoly
      Its a blog structure, I'm mainly focusing on the internal blog posts. The new posts go to the home page like most wordpress sites. I know its not an issue with the structure I'm following a plan I've used before.

      I had about 35 posts on the site that ranked pretty average, brought about 25 google visits/per day.

      I just started ramping up content, posting 1 a day. Updated old posts as well. Changed a little bit of the design, logo, author profile...

      Saw the visits begin to increase a little, then today 0 from google.

      the 5 new posts from this week seem to be indexed but not ranked yet, as my homepage is showing up instead of the actual post.

      Im thinking I'm going to see a SERP jump in the next few days because google is reassessing all the new content?

      What do you think?
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      • Profile picture of the author MikeFriedman
        Originally Posted by webmonopoly View Post

        Im thinking I'm going to see a SERP jump in the next few days because google is reassessing all the new content?

        What do you think?
        I doubt it.

        The problem with what you are doing is you have a dynamic home page. Your content on the home page is constantly changing. Plus the type of structure you are using is constantly screwing up your internal link structure.

        Authority websites can get away with that because they have so many links coming in.

        The typical little affiliate site cannot.

        I would organize the site into silos. The way you are doing it, you are going to almost always see ranking fluctuations.

        Also, 99% of websites do not need content posted to them regularly. Create the content you need, organize it into a silo or silos, publish it, and leave it alone. Unless you are running a news site or something where there are frequent updates to the market (like say a site about smartphones), you just do not need to keep publishing new content.

        Yes, that goes against what 99% of internet marketers will tell you. On the other hand 99% of internet marketers are making no money.
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        • Profile picture of the author webmonopoly
          Originally Posted by MikeFriedman View Post

          I doubt it.

          The problem with what you are doing is you have a dynamic home page. Your content on the home page is constantly changing. Plus the type of structure you are using is constantly screwing up your internal link structure.

          Authority websites can get away with that because they have so many links coming in.

          The typical little affiliate site cannot.

          I would organize the site into silos. The way you are doing it, you are going to almost always see ranking fluctuations.

          Also, 99% of websites do not need content posted to them regularly. Create the content you need, organize it into a silo or silos, publish it, and leave it alone. Unless you are running a news site or something where there are frequent updates to the market (like say a site about smartphones), you just do not need to keep publishing new content.

          Yes, that goes against what 99% of internet marketers will tell you. On the other hand 99% of internet marketers are making no money.
          Very interesting.

          Ive herd about silos but don't know much about them. How should i change my site? What would the homepage look like?

          Thanks
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          • Profile picture of the author MikeFriedman
            Originally Posted by webmonopoly View Post

            Very interesting.

            Ive herd about silos but don't know much about them. How should i change my site? What would the homepage look like?

            Thanks

            I would make a static home page.

            Then create a silo or multiple silos (depends on your site), and work to rank the main silo page.

            Having a static home page and using silos gives you much more control over your internal link structure.
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            • Profile picture of the author webmonopoly
              Originally Posted by MikeFriedman View Post

              I would make a static home page.

              Then create a silo or multiple silos (depends on your site), and work to rank the main silo page.

              Having a static home page and using silos gives you much more control over your internal link structure.
              Siloing makes sense, but i don't think it has anything to do with a sudden drop in google traffic after boosting post frequency.

              Im seeing some google traffic trickle in now at a fast pace then before... none all morning and now its coming back.
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              • Profile picture of the author MikeFriedman
                Originally Posted by webmonopoly View Post

                Siloing makes sense, but i don't think it has anything to do with a sudden drop in google traffic after boosting post frequency.

                Im seeing some google traffic trickle in now at a fast pace then before... none all morning and now its coming back.
                If your content is rolling off of pages, you are jacking around your content and internal link structure. It will cause your site to forever bounce up and down.
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                • Profile picture of the author webmonopoly
                  Originally Posted by MikeFriedman View Post

                  If your content is rolling off of pages, you are jacking around your content and internal link structure. It will cause your site to forever bounce up and down.
                  Hey Mike, how do you mean by "content is rolling off of pages"?

                  I am posting content with blog posts that are categorised.
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                  • Profile picture of the author MikeFriedman
                    Originally Posted by webmonopoly View Post

                    Hey Mike, how do you mean by "content is rolling off of pages"?

                    I am posting content with blog posts that are categorised.
                    There are a lot of factors that impact the strength of a link. One of the prevailing theories (and it has been tested by myself and others) is that Google gives more value to links that appear near the top of a page versus the bottom of a page. So as content is rolling off a page, those internal links in that content are getting weaker.

                    There is also a theory that Google sees content near the top of a page as more valuable. More valuable in that it gives Google an idea of what the page is about. If there is a new article popping up all the time at the top of a page, that is bumping all the other content down. It also could be fairly different content.

                    Let's say I am running a dental site. I have a post up about teeth whitening and my page is starting to rank for terms about teeth whitening. Then a few days later I throw up a post about cavities. If you are using a dynamic page that shows all your posts, now I have an article about cavities first and the teeth whitening is bumped down the page. Then I throw up another article about the importance of regular dental visits. Do you see where this is going?

                    Yes, it is all related to dental hygiene, but my article about teeth whitening is being pushed further and further down the page. The page is going to have a harder time ranking for those terms.

                    Some people might say, well I only use article snippets anyhow, not the full content.

                    Well, the other thing it is doing is my internal link to that page is being pushed further down the page, making it weaker.

                    Someone might also say, "Well, Mashable and CNet and all these other popular sites have dynamic homepages. They rank really well." Yes, indeed they do. You are not Mashable or CNet. When you start attracting the quality and quantity of external links that they do, you can be more reckless with your site structure.
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  • Profile picture of the author moneyman39
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  • Profile picture of the author Nochek
    Google's newest Penguin update ran on Sep 23. Your site is going to suffer from the Real-Time ranking updates, which means if you make a small mistake here and there you'll suffer immediately, but that also means you can fix those results just as fast. Keep updating regularly and it'll take some time before it all evens out and you are ranked at a nice mid-level range. After that just keep it up and eventually you'll get to the spot you want.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Nochek View Post

      Google's newest Penguin update ran on Sep 23. Your site is going to suffer from the Real-Time ranking updates, which means if you make a small mistake here and there you'll suffer immediately, but that also means you can fix those results just as fast. Keep updating regularly and it'll take some time before it all evens out and you are ranked at a nice mid-level range. After that just keep it up and eventually you'll get to the spot you want.
      That is not how Penguin works.
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      • Profile picture of the author Nochek
        Originally Posted by MikeFriedman View Post

        That is not how Penguin works.
        That is in fact how one of the pieces of its newest update works. One of the ones that would make the most applicable sense to this thread. There is tons more to it, but the real-time operations will allow for changes to the rankings system to be made very quickly depending on multiple reasons that a content developer can control.

        I have spent years studying Google's Penguin algorithm's, I know the in's and out's better than the veins in my hands, and I start at them all day while I work.
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        • Profile picture of the author MikeFriedman
          Originally Posted by Nochek View Post

          That is in fact how one of the pieces of its newest update works. One of the ones that would make the most applicable sense to this thread. There is tons more to it, but the real-time operations will allow for changes to the rankings system to be made very quickly depending on multiple reasons that a content developer can control.

          I have spent years studying Google's Penguin algorithm's, I know the in's and out's better than the veins in my hands, and I start at them all day while I work.
          Penguin is an algorithm that tracks spammy links. You can change whatever the hell you want on your own page, and it is not going to update your rankings immediately and will have zero effect on how Penguin sees your site.

          Also, Google said that Penguin now operates in "real-time". Real-time does not mean instantly. They mean that it no longer needs to be refreshed by them like it did in the past. It does not mean that if I throw 80,000 spam links at a page today, that Penguin will pick up on that 2 minutes later. It could still take weeks until Google finds all those links and Penguin incorporates them into its filter.
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          • Profile picture of the author Nochek
            Originally Posted by MikeFriedman View Post

            Penguin is an algorithm that tracks spammy links. You can change whatever the hell you want on your own page, and it is not going to update your rankings immediately and will have zero effect on how Penguin sees your site.

            Also, Google said that Penguin now operates in "real-time". Real-time does not mean instantly. They mean that it no longer needs to be refreshed by them like it did in the past. It does not mean that if I throw 80,000 spam links at a page today, that Penguin will pick up on that 2 minutes later. It could still take weeks until Google finds all those links and Penguin incorporates them into its filter.
            The Penguin change is not just based on back links. That was the first two revisions of their software, it has since changed into much more, which is why they integrated it into their full search engine and made it real time, rather than keeping it a separate entity. Which means changing your page will make a difference, as will backlinks, both bad and good. It's not a zero-effect game anymore, every piece of the puzzle makes a difference. Google will index them as it finds them, yes, but you obviously haven't been paying attention to your spider traffic if you think it'll take weeks.
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            • Profile picture of the author MikeFriedman
              Originally Posted by Nochek View Post

              The Penguin change is not just based on back links. That was the first two revisions of their software, it has since changed into much more, which is why they integrated it into their full search engine and made it real time, rather than keeping it a separate entity. Which means changing your page will make a difference, as will backlinks, both bad and good. It's not a zero-effect game anymore, every piece of the puzzle makes a difference. Google will index them as it finds them, yes, but you obviously haven't been paying attention to your spider traffic if you think it'll take weeks.
              Yeah, you are just completely wrong in your understanding of Penguin.

              Penguin is a filter for dealing with spammy backlinks. End of story.

              It has nothing to do with what is on your page.
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  • Profile picture of the author yukon
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    I know you think you're doing something but the bookmarks and social are nothing for SEO.
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  • Profile picture of the author lindseysan494
    Keep your main pages consistent, link structure and just add new posts with fresh, unique content. You google rankings and traffic will increase again in time by just following that process.
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  • Profile picture of the author Sharpay
    Have you filtered out Google Analytics spam? It can cause some increased numbers, and the bots will often stop going to your site after a short period.
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  • Profile picture of the author prakashmalhotra
    There are many strategies that can abet you to rank your website in Google but you have to follow what Google says. First you need to know that whether you sites is structured as per Google algorithms or not. Secondly, it must be designed user friendly so that it can attain huge traffic on it daily.

    The most interesting part of a website is its content. The more interesting your content is the more it can engage viewers on it. The first impression is the last impression & so it relates with a website also. Make sure your website looks good and the marketing strategy applied on it is well going to reach the targeted audience quickly.
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  • Profile picture of the author Nochek
    It's now integrated into the rest of the Google Search rankings, it's all one piece. The Penguin update is no longer an external threat, but now an important piece in the ranking system's whole scheme. You can think I'm wrong, but I have over 500 domains ranked on the first page for their keywords that proves I know more than you assume.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Nochek View Post

      It's now integrated into the rest of the Google Search rankings, it's all one piece. The Penguin update is no longer an external threat, but now an important piece in the ranking system's whole scheme. You can think I'm wrong, but I have over 500 domains ranked on the first page for their keywords that proves I know more than you assume.
      And I have 501 domains ranked on the first page, so I win.

      Ranking a page does not prove you understand Penguin.

      Penguin is still its own filter. It is just constantly running now versus it requiring Google engineers to manually push out a refresh of the data. What it does, however, did not change. It is still a filter for identifying and dealing with spammy links.
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  • Profile picture of the author 3wCorner
    You need to add fresh, unique and individual contents in your site. Search at Google Trends on which topics have high searches that is related to your niche and create a post about it. Promote your site through social media. Don't do black hat SEO.
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  • Profile picture of the author Magento oCodewire
    Maybe the new content you are adding to your website is not completely satisfied the audience requirements. This is the main reason of dropping your site ranking to zero. Please provide the contents with updated information.
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