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Starting a Seo Business

by paco8723
8 replies
  • SEO
    • |
Hi everybody,

I've been doing a little research in my home town and feel there is a business opportunity to be had selling seo services to local tradesmen, there is one local guy who is charging £795 + vat for a 5-7 page website, with seo monthly add-ons, his sites are ok design wise but they have very little apart from good gallery pages for each site.

For example I've checked three of his sites from his portfolio page and they rank between 32-46% on woorank and I've heard the same guy charges £200 per year for hosting, I've only been learning really over the past 18 months and have recently designed and ranked successfully four websites in my local town and two nearby towns (populations 65k - 144k ) currently all four are in the top 3 of google for relative keywords, Carpet Cleaning in xxxx , Decorators in xxxx, Driveway Cleaning in xxxx, Gardeners in xxxx.

I have several local tradesmen who want me to either build their sites from scratch or take over the monthly seo they currently pay elsewhere, I'm well known in my local town and will end up getting a lot of word of mouth business.

I'd really appreciate it if you guys could give me some sort of guide prices I should be charging local businesses for the initial website build and also the monthly seo fee ??

Many Thanks Guys !
#business #seo #starting
  • Profile picture of the author aizaku
    start with the local guy's price.

    go and meet with companies that could use your business.

    explain what they dont have and how you can get it for them

    show them your success (portfolio)

    get hired

    -Ike Paz
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  • Profile picture of the author Gambino
    Originally Posted by paco8723 View Post

    I have several local tradesmen who want me to either build their sites from scratch or take over the monthly seo they currently pay elsewhere, I'm well known in my local town and will end up getting a lot of word of mouth business.
    Well, if you have the skills to provide the service, the service is in demand, and you want to provide the service, then I don't see any reason why you shouldn't.

    Personally, I don't believe in a one size fits all approach to web development or SEO. In my opinion, the main thing is that you understand what your client wants/needs and then you provide that. Some websites are more intense to build, others are basic. Some keywords could require a lot of time and effort, while others don't. Thus, I think a tailored approach is the best approach.

    You'll probably have to be in the ball park or close by what their current providers are charging. So, knowing that will give you a rough estimate to work with.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by paco8723 View Post

    Hi everybody,

    I've been doing a little research in my home town and feel there is a business opportunity to be had selling seo services to local tradesmen, there is one local guy who is charging £795 + vat for a 5-7 page website, with seo monthly add-ons, his sites are ok design wise but they have very little apart from good gallery pages for each site.

    For example I've checked three of his sites from his portfolio page and they rank between 32-46% on woorank and I've heard the same guy charges £200 per year for hosting, I've only been learning really over the past 18 months and have recently designed and ranked successfully four websites in my local town and two nearby towns (populations 65k - 144k ) currently all four are in the top 3 of google for relative keywords, Carpet Cleaning in xxxx , Decorators in xxxx, Driveway Cleaning in xxxx, Gardeners in xxxx.

    I have several local tradesmen who want me to either build their sites from scratch or take over the monthly seo they currently pay elsewhere, I'm well known in my local town and will end up getting a lot of word of mouth business.

    I'd really appreciate it if you guys could give me some sort of guide prices I should be charging local businesses for the initial website build and also the monthly seo fee ??

    Many Thanks Guys !


    Simple, get quotes from SEOs in another town.
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  • Profile picture of the author jinmin
    Use local guy's price as a guide for the start. To make your offer more attractive to business owners, you can reduce your price slightly but stress on the point what's more you can include in your offer that the local guy doesn't. So, at the end of the day, your price not only attractive, you also have an edge for offering something "extra" with higher perceived value than your competitors.
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  • Profile picture of the author hometutor
    Read a story here in the WF of a guy who just went in and told business owners how to do it. There response...

    "Can I just hire you to do it?"

    Beautiful

    Rick
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  • Profile picture of the author KylieSweet
    It seems that you are well experienced in local targeting and usually SEO Audit is one of the free service that you can offer for their site business so that you can determine the right SEO in which will be implemented to the site.
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    • Profile picture of the author MikeFriedman
      Originally Posted by KylieSweet View Post

      It seems that you are well experienced in local targeting and usually SEO Audit is one of the free service that you can offer for their site business so that you can determine the right SEO in which will be implemented to the site.

      Terrible idea. Do not go around offering audits for free. To do them right takes a good amount of time, and you are just handing them something they won't really understand anyhow 99% of the time.

      You will just be wasting time and getting nothing in return.
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  • Profile picture of the author DABK
    What would an audit do?

    Tell them that they're missing a tag? that their site is slower than 0.7 seconds?

    Like Mike said, they won't understand even if they bothered to read everything.

    And, worse, if they understand what it means, they won't understand the next part.

    I get those and get people who score my site and score a few of my competitors. The latter make more sense. But they do not make me buy.

    I buy when you say, I have a way that will get you x more sales than you have now. Assuming I believe they can and they don't charge more than it's worth to me. (Surprising note: lots of SEO people have no idea how much a client is worth to me. Worse, many promise me movement in the SERPS. Worse yet, of those that promise me upward movement in the SERPS, most don't tell me what that means, they let me guess. My guess is always: I'm going to waste whatever money I pay them.)

    OP, as regards pricing:

    You were told to start with whatever they're paying now. Might not be a good idea, they might be paying too little for you to actually produce the results you want to produce for them.

    If they're willing to switch, they can't be that happy... They may be paying good money and getting lousy results or they may be paying the right amount for what they're getting but think they should be getting more.

    What costs will you have? What do you want to walk away with after costs?

    Are the going prices high enough to cover that?
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