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How to clean up a SERP

by SusannaN
11 replies
  • SEO
    • |
Hello everybody,

my client (an incoming tour operator who rent holiday houses online) has a problem with his SERP. When you google "client's name + reviews", you'll find two/three bad results such as a Tripadvisor thread that suggests people not to rent from my client's website. Since these reviews are old and they're not good for my client reputation, I would like to move to the second page by inserting new content. I have already published some guest posts but I did not get any satisfying results.
What do you suggest me to do?

Thank you very much in advance!
#clean #serp
  • Profile picture of the author planetsupernova
    Well, I guess, try writing good reviews on tripadvisor yourself. The problem is, if this tour operator is really bad, people will continue leaving bad reviews...
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  • Profile picture of the author SusannaN
    Thank you for your reply! This tour operator is not bad, and it has many good reviews. The problem is that these few negative reviews are positioned in the first page and I do not know how to "undermine" them. Unfortunately they're coming from Tripadvisor and another travel community, so from strong websites and Google considers them authoritative...
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  • Profile picture of the author dave_hermansen
    The best option is to respond to the reviews, themselves. Don't badmouth the customer. Follow the advice shown here.
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  • Profile picture of the author semaximizer
    You can work on two strategies. One in the short-term and one in the long-term.

    Short-term:

    Show potential visitors that the hotel cares     - You can only do this by responding to the negative review in the best way possible, here's an extreme example (The Perfect Example of How to Respond to Negative Comments on Social Media Platforms : Social Maximizer Blog) but you get the point.

    Request the user offline to take off or edit the reviews through some incentive - This might be the cheapest way rather than trying to do anything else.

    Long-term:

    Build alternative sites to rank for this term
    1) Purchase a few expired domains related to travel
    2) and then have them focus on reviewing travels around your destination and resort
    3) buy a few links from other sites with the right anchor text
    4) mix up a few links from some other sites you might have
    5) can even try purchasing a few PBN links (do carefully)

    The intent is to rank a few strong sites for the term. Google will rank a site higher if they determine that it is more relevant. That's a long-term strategy to having more control.

    Tell your client to improve their service - there's no getting away from doing their job and making customers happy!
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    • Profile picture of the author SusannaN
      Thank you so much! You've given me very useful tips! One more question: what about buying a domain with the exact anchor text? (www.clientsnamereviews.com) Here I can write posts about travel and reviews about the resort. Would it be useful? I could mix this strategy with the expired domains one.
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  • Profile picture of the author semaximizer
    Yups would work quite well. Exact keyword match domain should help. Important to build a few links as well though. Just domain name alone won't help. And you'll need to ensure there sufficient content to make the site look real.
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  • Profile picture of the author michaelkoehler92
    You need ORM services that helps in bringing the results down but if you have less idea related to that you can try downgrading the reviews over tripadvisor publish more content about the company get more reviews over Facebook, Google+ and other possible places that are considered authoritative in eyes of google. This process will take a bit of time to show results but would work well.

    Otherwise you can ask the reviewer to take down the review by compensating him with any kind of service that would work well for you
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  • Profile picture of the author andrewclarkson
    Hey Susanna, I would create an account on http://serpify.me/. You can insert the URLs that you would like to move up to the first page into the platform and the software "clicks" on them for you, allowing them to stick. For instance, if the client's Facebook and Twitter pages are ranking right beneath your Trip Advisor URL, insert those links into the software. You can also track the movement of these URLs over time.

    I hope this helps!
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  • Profile picture of the author yukon
    Banned
    Originally Posted by SusannaN View Post

    Hello everybody,

    my client (an incoming tour operator who rent holiday houses online) has a problem with his SERP. When you google "client's name + reviews", you'll find two/three bad results such as a Tripadvisor thread that suggests people not to rent from my client's website. Since these reviews are old and they're not good for my client reputation, I would like to move to the second page by inserting new content. I have already published some guest posts but I did not get any satisfying results.
    What do you suggest me to do?

    Thank you very much in advance!


    I have no idea if your client is decent but I seriously doubt there's any real SERP competition for their name or business name. Assuming they've never clashed with local media and they're not a famous name in the spotlight.

    It's pretty straight forward, blast out dozens of webpages from easy to rank sites like Youtube, Pinterest, etc... to clutter up the first couple of pages on Google SERPs for your keyword. Keyword in all the page titles, followed backlinks If needed (doubtful).
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    • Profile picture of the author SusannaN
      Hi, thank you for your reply! My client is decent. I think that I'll follow your advice and I'll implement some strategies involving business Social Media such as Youtube and Pinterest. The more quality content I publish, the better...
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  • Profile picture of the author Kherk Roldan
    first is you need to contact the person who created a bad review and ask him to change the review. If it wont work, you can respond to his bad review with a good one.

    If still wont work, you can hire a reputation changer service to Remove the Negative and Fake Reviews in the SERP
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