SEO Advice - HELP!
- SEO |
I am writing you today to ask your advice. I am getting ready to do a site redesign and do not want to be penalised by Google for a huge number of 404 or 301 URLs
The eCommerce portion of our website currently has thousands of products, some of which get little or no traffic because they are high competition items and I would like to drop those products from the store. At the same time, I am also moving the ecommerce to a different platform.
My main question is this; if I move the products to the new platform and discontinue the products I no longer want to sell, can I safely set up a blanket 301 redirect to send traffic to the new store.
Or do I need to set up individual 301s for each product? I am talking somewhere around 16,000 products, which would be very painstaking.
My next question is; if I were to drop 15,000 products that get virtually no traffic, is that going to hurt me? I will submit those urls to Google for de-indexing, but we all know that they take their sweet time in updating and in the meantime my site could potentially have 15,000 404 URLs.
I would really appreciate your input on the best way to handle this situation.
Thanks!
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