Keyword-rich content... what are the best practices?

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  • SEO
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I see a lot of job postings on Freelance website for website content writing, and most ask for keyword-rich (SEO friendly) content. However, I've read multiple posts/comments in this forum that say it's all about high authority backlinks these days, and content isn't a huge part of the equation anymore.

Are people misguided in their job postings, or are their best practices to follow when writing web content. Any thoughts? Tips?

Thanks
#content… #keywordrich #practices

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