Tools to track SERPs changes and do low competition research

4 replies
  • SEO
  • |
Hi all,

I am currently using SERPLab to track KW position changes for SEO. I also use SEMrush- both free accounts at the moment but am considering an upgrade.

What do people use here- I also have a free Moz account and have used AHrefs before in the past. What do people think si the best tool- free or otherwise?

And for picking low competition KWs- I have Market Samurai (though I haven't used it an awful lot yet) but have been told Longtail Pro is better- what is your best tool for unearthing low comp KWs?
#competition #low #research #serps #tools #track
  • Profile picture of the author MikeFriedman
    No tool out there is really going to be a good judge of keyword competition. Moz's probably does the best job, but only because it is the only one that tries to incorporate the quality and strength of links pointing at a page. However, it is based on Moz's link database which pretty much sucks.

    For rank tracking, I like RankWatch.
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    • Profile picture of the author dragonsfire1981
      I've just signed up for a trial with Rankwatch, it looks good.

      In summary if all these tools are unpredictable- what is your methodology to determine a list of good KWs to target?

      Originally Posted by MikeFriedman View Post

      No tool out there is really going to be a good judge of keyword competition. Moz's probably does the best job, but only because it is the only one that tries to incorporate the quality and strength of links pointing at a page. However, it is based on Moz's link database which pretty much sucks.

      For rank tracking, I like RankWatch.
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  • Profile picture of the author debburns47
    I use Jaaxy which you can try out for free but is then a paid product at about $20 a month. I find it easy to use, which is my main consideration. I then manually look at the quality of the links using free moz, I didn't realize their database sucked and I don't quite understand what that means exactly. If you look at the links it's quite easy to see which ones are powerful, e.g. top referencing sites.
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  • Profile picture of the author MikeFriedman
    Originally Posted by dragonsfire1981 View Post

    I've just signed up for a trial with Rankwatch, it looks good.

    In summary if all these tools are unpredictable- what is your methodology to determine a list of good KWs to target?

    Just analyze the top 3 websites for the keywords. That is your competition. If you can't rank in the top 3, you are not going to get much traffic.


    Originally Posted by debburns47 View Post

    I use Jaaxy which you can try out for free but is then a paid product at about $20 a month. I find it easy to use, which is my main consideration. I then manually look at the quality of the links using free moz, I didn't realize their database sucked and I don't quite understand what that means exactly. If you look at the links it's quite easy to see which ones are powerful, e.g. top referencing sites.

    When I say that Moz's database sucks, I mean that it is completely lacking. They do not find anywhere near the number of links that Ahrefs or Majestic will find for a site. So if you are missing a ton of links that a page has, it is easier to misjudge the competition.
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