Why keyword stuffing is as good as throwing money away.

5 replies
  • SEO
  • |
Keyword stuffing is one of the biggest, baddest SEO tricks in the book. You pick a phrase that you want to be ranked for, and you churn out piece after piece of content with that word or phrase put in every place you can find.

Take a car mechanic for example.

Our car mechanic is the best car mechanic in your area. The car mechanic will make sure that they fix your car and the car mechanic will charge you cheaper prices than another car mechanic.

There's a few reasons that this piece of content, and so many others that are just like it, will leave this car mechanic none the richer, and in fact, worse off.

Your ranking will suffer.
The Google bots are clever little critters and they can spot this a mile off. While there's no definitive guidelines from Google about the keyword percentage that should be in your online copy, they can definitely tell when an author has gone into keyword overdrive and they simply won't fetch your information into the search. If your potential customers dont even know you exist, you're missing out on sales.

You can put your keywords in your copy, URL, meta tags and descriptions and by indexing your images, there's really no reason to shove as many keywords as you can into one location.

Your website gives a poor user experience.
Google favours websites which have copy and content written with the user in mind. If your copy is stuffed with the same phrase over, and over again not only will Google penalise you, but so will the user! No one wants to read rubbish content which is what keyword stuffing basically produces. If someone doesn't find your website easy to read, user-friendly, informative and engaging; they'll be off to your competitor.

To be fair, if you're writing with SEO in mind it can be easy to go over the top if you're not experienced. If you can't afford a professional copywriter I'd advise writing your blog or copy organically and then going back once it's finished and adding your keywords naturally then.
The best advice I can give is to choose a long-tailed keyword that you want to rank for such as 'car mechanic specialising in Fords' and put that in your copy with two or three more general phases.

It makes it much easier to read, Google will know you've put the effort in and your website will receive more visibility. Wins all round.
#good #keyword #money #stuffing #throwing
  • Profile picture of the author umakant13
    Its a blackhat SEO strategy, so its shows result instant but are not work longer
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  • Profile picture of the author CabaMate
    You can't read keyword stuffed articles as easily as 'normal' articles.

    If you're stuffing in that may keywords it's basically impossible to make heads or tails of it all.

    I would agree that the user experience is key and Google will pick up keyword stuffing so it's just not worth it.

    Try another trick I say.
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  • Profile picture of the author selfassured
    Well, in some cases it could be ok for some kind of websites which are already deranked by Google like pron or something.
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  • Profile picture of the author Kathense
    This number is derived by counting all the words on the page (which can be done in Word), taking the first keyword and figuring what percentage of the words that keyword makes up on the page.
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  • Profile picture of the author DavidKellog
    Besides the fact that keyword stuffing is a blackhat seo strategy, it stopped working like 5 years ago. Search engines are much smarter now.
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