Why keyword stuffing is as good as throwing money away.
- SEO |
Take a car mechanic for example.
Our car mechanic is the best car mechanic in your area. The car mechanic will make sure that they fix your car and the car mechanic will charge you cheaper prices than another car mechanic.
There's a few reasons that this piece of content, and so many others that are just like it, will leave this car mechanic none the richer, and in fact, worse off.
Your ranking will suffer.
The Google bots are clever little critters and they can spot this a mile off. While there's no definitive guidelines from Google about the keyword percentage that should be in your online copy, they can definitely tell when an author has gone into keyword overdrive and they simply won't fetch your information into the search. If your potential customers dont even know you exist, you're missing out on sales.
You can put your keywords in your copy, URL, meta tags and descriptions and by indexing your images, there's really no reason to shove as many keywords as you can into one location.
Your website gives a poor user experience.
Google favours websites which have copy and content written with the user in mind. If your copy is stuffed with the same phrase over, and over again not only will Google penalise you, but so will the user! No one wants to read rubbish content which is what keyword stuffing basically produces. If someone doesn't find your website easy to read, user-friendly, informative and engaging; they'll be off to your competitor.
To be fair, if you're writing with SEO in mind it can be easy to go over the top if you're not experienced. If you can't afford a professional copywriter I'd advise writing your blog or copy organically and then going back once it's finished and adding your keywords naturally then.
The best advice I can give is to choose a long-tailed keyword that you want to rank for such as 'car mechanic specialising in Fords' and put that in your copy with two or three more general phases.
It makes it much easier to read, Google will know you've put the effort in and your website will receive more visibility. Wins all round.
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