Why your Instagram engagement is dropping like a hot brick.

5 replies
  • SEO
  • |
You know the drill, you're happily posting away to a healthy following that you've been building up over time on Instagram, and slowly but surely your likes, comments and followers start dropping like flies. The way Instagram changes their algorithm you think it must be that but nope, a Google search has revealed that NOTHING has changes on their end. So why? Why all of a sudden is your popularity decreasing?

I guarantee that you're guilty of one of the following:

You've made your Instagram account private.
Check your settings as perhaps you've inadvertently switched your profile to private. Instagram isn't like Facebook where people can comment on your post and their followers will see it. Private means just that, private!

You're posting too often.
Post at least once a day, more so depending on your following but it you're pumping out post after post in a row, it doesn't matter how good your content is you're still going to annoy people causing them to unfollow.

You're not posting often enough.
High-maintenance bunch these Instagrammers! If you don't post often enough you'll be the victim of their next cull, be warned!

You've stopped using hashtags.
Hashtags are so important so that everyone can find you. If you've changed the hashtags perhaps there not as popular or if you've stopped putting them in completely, that's why your posts aren't as popular any more.

You don't have a profile picture.
If there's a blank space where your picture or logo should be you lose credibility and people are unwilling to spend any time on your page. Add a picture to let everyone know that there's someone sitting behind the app, it'll go a long way to improve your engagement.

You're not interacting with other users.
Your content can be the best in the business but if you're not interacting with other users in your niche and responding to comments and likes, then you'll struggle to gain followers. Instagram is a bit like being in a playground and its really important that you take the time to reply to people and make an effort to have a conversation with them.

You're not using video.
People want to see a mixture of content and Instagram now allow you to upload videos to your page. Start to add a few video posts and watch your engagement skyrocket.

You can see that getting your content spot on is great but its not the ONLY thing to consider when using Instagram. Make sure you're giving your followers what they want in more ways than one!
#brick #dropping #engagement #hot #instagram
  • Profile picture of the author selfassured
    Are hashtags in IG are really so crucial?
    {{ DiscussionBoard.errors[10921925].message }}
  • Profile picture of the author Clarence Chan
    Hmm, I didn't know not posting any video could affect it. I've never really fond of posting videos but maybe I should now.
    {{ DiscussionBoard.errors[10922019].message }}
  • Profile picture of the author tmnsky
    Try out instagram stories. QUALITY CONTENT!
    {{ DiscussionBoard.errors[10922428].message }}
  • Profile picture of the author GGpaul
    You've stopped using hashtags.
    Hashtags are so important so that everyone can find you. If you've changed the hashtags perhaps there not as popular or if you've stopped putting them in completely, that's why your posts aren't as popular any more. .

    I would also like to add that you need to do your research on what type of hashtags to add. I noticed, there were certain hashtags where I got a lot of likes but guess what? They were all effing BOTS! You want to try to find legit users.

    Using a hashtag #dog or something broad will just lead to a ton of bots crawling that hashtag to like your page so they TOO can get a follower.
    Signature

    RIP Dad Oct 14 1954 - Mar 14 2015.

    {{ DiscussionBoard.errors[10922441].message }}
  • Profile picture of the author MikeFriedman
    What in the shit does Instagram engagement have to do with SEO?
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[10922600].message }}

Trending Topics