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Landing pages for add groups

by RAJ Wells
1 replies
  • SEO
    • |
H Guys

Im am setting up may first ppc campaign and following clickbank code as my guide. In this guide he talks about having a landing page for every add group as well as a high quality authority site. Im having some ppc outsourced and the outsourcers have no idea about a landing page for each ad group but concur about the need for a authority site. What do you guys think does anyone use landing pages for each add group?

thanks

Robert
#add #groups #landing #pages
  • Profile picture of the author dburk
    Hi Robert,

    You should be using a separate ad group for each and every keyword. You ought to be able to use a single landing page for the same product offering in most cases, however its not a bad ideal to use a dynamic page that inserts the appropriate keyword into the page. You just need to be clever about it.

    I like to use the same headline for the ad and the landing page and use a sub-headline to draw the reader into my sales copy. If your keywords are not following a singular theme then you may need a separate landing page for each keyword theme.

    At the very least you should be testing a few different landing pages to see which works best.
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    *     Don Burk Advertising & Marketing - www.donburk.com

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