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Link Wheels with Web 2.0 Properties??

by Jayson L
3 replies
  • SEO
    • |
I am thinking about creating link wheels after reading on here about them. I have a few (probably dumb) questions though? If you start 7-10 sites on Web 2.0 properties such as blogger, aren't they essentially 0 pr with no backlinks and no juice? How do they help you rank so much higher. I want to have all links come from relavent sites and like the idea of creating my own content. That brings me to the next thought. How close do you want the content to be? If I wanted to rank for "Michigan Auto Insurance" I'm an insurance agent in Michigan, so that's exactly what I'm looking for. Would I want to just have articles on the other Web 2.0 properties related to auto insurance, or would I want them to be Michigan auto insurance? Also, what else would I need to do to get a high ranking? I have a good domain name I think. mymichiganautoinsurance . com. I know that the term doesn't get that much traffic, but I don't have the opportunity to pick a niche. Mine is kind of set in stone for me if you know what I mean!! Anyway hopefully I can get some good advice and other newbies can learn from this as well
#link #properties #web #wheels
  • Profile picture of the author ShelbyC
    Jayson,

    Since no one else has answered your question I'll take a stab. I think you're right about the backlinks having zero PR, so they may not help you that much in the beginning. My thoughts on this strategy right now are as follows.

    The web is essentially a web with tons of sites all linking to each other. By creating a link wheel what you're doing is basically building your own web around your central hub which is your main website. You do this anyway with articles and press releases etc... The link wheel's benefit is that you're engineering and controlling the content on these sites. That also means you'll have to promote them, and build backlinks of their own to each of them for them to gain PR. I'm not completely sure they'll help that much, but you can experiment and see for yourself.

    Since you're doing local optimization, what I'd do is analyze your competition first and see where they're linking. Only focus on the top 10 and duplicate what they're doing. If they're listed in DMOZ or Yahoo directories make sure you are as well, try and get the exact same links if you can or overwrite theirs and you'll duplicate their success.

    Good luck!
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  • Profile picture of the author atwellpub
    Like Shelby illustrates, as you build a web around a hub, you will want to build webs around your propperties that web waround your hub. I think each level creates it's own amound of artificial pr, which is given to you.


    but im am just speculating I don't really know
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    • Profile picture of the author Ursa Anzur
      Hi Jayson!

      I don't know where your website ranks at the moment, but when I search in quotes "Michigan Auto Insurance" there is a social bookmarking website folkd.com on the 10th spot in Google. Point being, you can rank high with your Web 2.0 properties for your keywords, because Google loves these websites.

      Of course, there are lots of factors here, but generally you can rank high with these properties alone with keywords with not much competition. When there is more competition, these properties can help your main website rank higher, because Google loves them so much.

      Your competition is moderate, you can rank fairly simple on the first page with a solid link building plan (or your own linkwheel - don't do the same linkwheels everybody else is doing).
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