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17 Ways Search Engines Judge the Value of a Link

by Paul Hancox
10 replies
  • SEO
    • |
Hi Folks

I just came across this blog post at SEOMoz.org which I think is a pretty great discussion of all the different ways in which Google determines the value of links.

SEOmoz | 17 Ways Search Engines Judge the Value of a Link

Also, their Search Engine Ranking Factors 2009 survey is pretty interesting. It was basically a survey of SEOs to determine what they considered to be the most important elements in ranking:

Search Engine Ranking Factors | SEOmoz

The Top 5 were:
  1. Keyword Focused Anchor Text from External Links

    73% very high importance
  2. External Link Popularity (quantity/quality of external links)

    71% very high importance
  3. Diversity of Link Sources (links from many unique root domains)

    67% very high importance
  4. Keyword Use Anywhere in the Title Tag

    66% very high importance
  5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)

    66% very high importance
Bear in mind that these are ultimately opinions, but still they are from people who work in SEO. Not surpringly, anchor text in backlinks was rated #1, with quantity and quality of those backlinks a close #2.

Interesting stuff, don't you think?
#engines #judge #link #search #ways
  • Profile picture of the author SMS
    this is definitely very interesting, Paul. thanks for digging out this little gem.
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    • Profile picture of the author ap09.com
      Thanks for the information.Very useful.
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      • Profile picture of the author mic_comte
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        • Profile picture of the author stellamary
          Keyword is the most important for the betterment of the site creation...The keyword selection should be a correct analysis for the site development.Thus is should be a famous word also the less competitive one.
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          Interactive Website Design
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  • Profile picture of the author Agnel
    Thanks for sharing such a valuable information here. Really useful. Good job!
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    Data Cleansing | Data Cleansing Software |Merge Purge| Voiture occasion
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  • Profile picture of the author bolengas23
    I've had positive experiences with the combination of at least 2 - keyword focused anchor text and diversity of domains linking. Combine this with the right number of backlinks then you're on to a winning ranking in the weeks/months to come.
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    Dubai SEO & Middle East Online Marketing
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    • Profile picture of the author butters
      So now I am just curious... If this is a external BL chart to do with relevancy, no follow doesn't matter?
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  • Profile picture of the author FJM2010
    A great little nugg of info..Cheers
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    • Profile picture of the author Ride_the_lightning
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      • Profile picture of the author eibhlin
        Posts like this one make this forum an absolute gem. Thank you, thank you!

        I printed out the original article. It's well worth keeping as a reference. So, extra thanks for not merely repeating the core info, but sharing the link as well.
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        Artist, blogger, and author of a bazillion books, more or less. Find me at Eibhlin.com
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        • Profile picture of the author webbyworld
          Great post! External links focussing anchor text is really helpful for ranking purpose in Google!
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  • Profile picture of the author Amenda Jessera
    Very interesting. I am in middle of my project, just like stuck. It seems your tips will help me. Let me try more on this way
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