Press Release SEO

by Daniel Lezcano 13 replies
I'm starting to investigate the art of Press Release for a few reasons.

1. To get the word out naturally of course, potentially driving some traffic to site.

2. It should be a good "FOLLOW" link, especially if I can get a spot on one of the local news sites.

However, even if I get a back-link on such a page (mind you DA is like 60 and PR right around the same though who knows what the PR might be on whatever page my release would be on) the link would probably have value for only a short time as the article would get buried deeper and deeper into the abyss of information.

IDK ... Can anyone shed some light on this topic - Press Releases and SEO potential???
#search engine optimization #press #release #seo
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  • Profile picture of the author xnice
    Originally Posted by Daniel Lezcano View Post

    I'm starting to investigate the art of Press Release for a few reasons.

    1. To get the word out naturally of course, potentially driving some traffic to site.

    2. It should be a good "FOLLOW" link, especially if I can get a spot on one of the local news sites.

    However, even if I get a back-link on such a page (mind you DA is like 60 and PR right around the same though who knows what the PR might be on whatever page my release would be on) the link would probably have value for only a short time as the article would get buried deeper and deeper into the abyss of information.

    IDK ... Can anyone shed some light on this topic - Press Releases and SEO potential???
    You can try it. It did not work as 3 years before. But it still has some value, you should add it on your SEO campaign.
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  • Profile picture of the author absolutelee
    Depends a lot on the Press Release service you use. Some a junk, others aren't. Of course the better ones are a lot more expensive. I've used a lot of press releases for seo for clients. I'd have to be making a lot of money per click to justify using this for an affiliate site.
    • Profile picture of the author Daniel Lezcano
      Originally Posted by absolutelee View Post

      Depends a lot on the Press Release service you use. Some a junk, others aren't. Of course the better ones are a lot more expensive. I've used a lot of press releases for seo for clients. I'd have to be making a lot of money per click to justify using this for an affiliate site.
      I'm trying it without using a PR firm. From what I understand it's perfectly doable if you are willing to put time in. Actually found a great site (DA 60) that will place me in their news feed. Excited about that. That will end up being my companies 1st real deal high quality back link - it's not easy to find high quality follow links as a new business so I'm excited about this one.
  • Profile picture of the author Beastmob
    I heard somewhere that it's best to have nofollow links in your press release to avoid Google penalty. I'm not sure about this, so if anyone can verify this that would be great.
    • Profile picture of the author Daniel Lezcano
      Originally Posted by Beastmob View Post

      I heard somewhere that it's best to have nofollow links in your press release to avoid Google penalty. I'm not sure about this, so if anyone can verify this that would be great.
      I cant see Google penalizing your follow link in your press release - especially if the release is on a legit site that does not recieve payment for linking - in other words its just an industry related source that releases quality industry related news.

      But I'm not sure about any of it either so would like to see what others think about this too.
  • Profile picture of the author LydiaMontess
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  • Profile picture of the author dave_hermansen
    As Mike suggested, press releases can be valuable for branding and for immediate traffic. Any SEO value will be very short lived, so never do a press release solely for the temporary SEO benefit because the page it is on will soon disappear and be replaced by another without your link. That's why he suggests using a service like PR Web. It's not about SEO; it's about getting your newsworthy story out to as many people as possible in the shortest amount of time.
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    • Profile picture of the author Daniel Lezcano
      Originally Posted by dave_hermansen View Post

      As Mike suggested, press releases can be valuable for branding and for immediate traffic. Any SEO value will be very short lived, so never do a press release solely for the temporary SEO benefit because the page it is on will soon disappear and be replaced by another without your link. That's why he suggests using a service like PR Web. It's not about SEO; it's about getting your newsworthy story out to as many people as possible in the shortest amount of time.
      Yea by now my excitement has died down as I have learned enough about it. But that's the experience that you can only get by trying ...
  • Profile picture of the author qepozaxo
    A good press release will give you a spike in traffic and you might even get a few quality backlinks out of it. It's a good thing and won't hurt, but the traffic won't flow forever.
    A press release in the news two purposes:
    Firstly, it creates awareness about the brand
    Secondly, it creates a quality backlink to the website, which will drive in traffic
    • Profile picture of the author dave_hermansen
      Originally Posted by qepozaxo View Post

      Secondly, it creates a quality backlink to the website, which will drive in traffic
      Yes, but as I mentioned, above, that link is only up for a short period of time. In a couple of days, weeks (or in rare cases) months, your press release is removed. PR sites aren't going to keep your press release up forever. They have newer, more timely ones to put up. Using press releases solely for backlinks is a waste of time. Even if you get a rare followed link, it disappears.
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