1. To get the word out naturally of course, potentially driving some traffic to site.
2. It should be a good "FOLLOW" link, especially if I can get a spot on one of the local news sites.
However, even if I get a back-link on such a page (mind you DA is like 60 and PR right around the same though who knows what the PR might be on whatever page my release would be on) the link would probably have value for only a short time as the article would get buried deeper and deeper into the abyss of information.
IDK ... Can anyone shed some light on this topic - Press Releases and SEO potential???