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How can I SEO a site whose content resides remotely

by sevenish
8 replies
  • SEO
    • |
I have a client whose real product content resides remotely in a CMS DB on a vendor's server.

Is there a way to optimize the client's site for the content that is not on their server, but resides in a framed app?

Thanks in advance!
#content #remotely #resides #seo #site
  • Profile picture of the author TristanPerry
    It depends how he accesses the content, but using PHP or any other server-side technology this should be easy.

    Just remember to, after you've got the content, set the <title> and <h1> tags to the content's title.

    You can also, using str_place and if needed regular expressions make any necessary changes to the content, before outputting the HTML to the user.

    But it does depend on how you get the content, and whether you are able to apply server side scripting.
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    • Profile picture of the author sevenish
      Originally Posted by TristanPerry View Post

      It depends how he accesses the content, but using PHP or any other server-side technology this should be easy.

      Just remember to, after you've got the content, set the <title> and <h1> tags to the content's title.

      You can also, using str_place and if needed regular expressions make any necessary changes to the content, before outputting the HTML to the user.

      But it does depend on how you get the content, and whether you are able to apply server side scripting.
      Unfortunately, I believe all of the content remains on a remote server within a proprietary app, so I think the solution may require some rearchitecting. I have some questions in to their developers that need to be answered before I proceed.

      Thanks!
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  • Profile picture of the author marketseeker
    Originally Posted by sevenish View Post

    I have a client whose real product content resides remotely in a CMS DB on a vendor's server.

    Is there a way to optimize the client's site for the content that is not on their server, but resides in a framed app?

    Thanks in advance!
    If you're going to spend time doing seo on anything you or your client should own it. If you don't own it your at the mercy of the owner. You can optimise a presales page or you can optimize a page and insert a frame. Then if the data provider either decides to do something else or goes out of business it's an easy fix to remove the frame and keep on trucking.
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    • Profile picture of the author sevenish
      Originally Posted by marketseeker View Post

      If you're going to spend time doing seo on anything you or your client should own it. If you don't own it your at the mercy of the owner.
      In this case both parties are my clients and want to improve the SEO on all sites that the vendor feeds.

      I've got some questions in to the vendor/app developer, but I've yet to receive an answer.
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  • Profile picture of the author Kurt
    You import the content and insert it into a page, correct?

    If so, you still control every other aspect of that page and can add plenty of SEO elements to the page, before and after the content. Adding an intro paragraph or "commentary" after the content, using selected keywords is just one of many options.

    You also control the off-page/linking SEO and get to select the keywords you wish to use for this.
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    • Profile picture of the author sevenish
      Originally Posted by Kurt View Post

      You import the content and insert it into a page, correct?

      If so, you still control every other aspect of that page and can add plenty of SEO elements to the page, before and after the content. Adding an intro paragraph or "commentary" after the content, using selected keywords is just one of many options.

      You also control the off-page/linking SEO and get to select the keywords you wish to use for this.
      It appears to me and to IBP that the content resides in a proprietary application that is served in a frame on the client page. Again, I'm not sure and have submitted some questions to the developers to find out.

      Thank you!
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      • Profile picture of the author Kurt
        Originally Posted by sevenish View Post

        It appears to me and to IBP that the content resides in a proprietary application that is served in a frame on the client page. Again, I'm not sure and have submitted some questions to the developers to find out.

        Thank you!
        Depending on a number of factors, that content many not even be readable by the SEs once it's called from a page on your site.

        Doesn't sound like they are making things easy.
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    • Profile picture of the author sevenish
      Originally Posted by Kurt View Post


      You also control the off-page/linking SEO and get to select the keywords you wish to use for this.
      Indeed. I'm working on the proposal for the offpage SEO.
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