What Is Average Number Of Keywords Tracked For A Website

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So I am writing an article and I wanted to get some input on how many keywords you typically track for a website.

I know this changes based on the customer and what they want to rank for, but on average how many keywords are you looking to target.

In my case I am usually averaging around 30 - 50 keywords per client.
#average #keywords #number #tracked #website
  • Profile picture of the author MikeFriedman
    Usually we are tracking 150 or more. Some are as few as 50. Others are well over 300. Totally depends on the project.
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  • Profile picture of the author HangTenSEO
    Good to know. I am evaluating SEO keyword tracking software platforms.

    Ahrefs tracks 1000 keywords for $179 a month or 20% discount for an annual plan
    SEOProfiler tracks 1000 keywords for $99 a month or 33% discount for an annual plan
    Moz tracks 750 keywords for $149 a month or 20% discount for an annual plan
    UpCity tracks 100 (20 per 5 campaigns) keywords for $159
    Majestic doesn't list if they track keywords on their pricing page

    So far SEOProfiler seems to be the least costly and UpCity the most costly per number of keywords tracked.
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    • Profile picture of the author MikeFriedman
      Originally Posted by HangTenSEO View Post

      Good to know. I am evaluating SEO keyword tracking software platforms.

      Ahrefs tracks 1000 keywords for $179 a month or 20% discount for an annual plan
      SEOProfiler tracks 1000 keywords for $99 a month or 33% discount for an annual plan
      Moz tracks 750 keywords for $149 a month or 20% discount for an annual plan
      UpCity tracks 100 (20 per 5 campaigns) keywords for $159
      Majestic doesn't list if they track keywords on their pricing page

      So far SEOProfiler seems to be the least costly and UpCity the most costly per number of keywords tracked.
      I have tried them all. Price doesn't matter to me. Accuracy and consistency does.

      The best one by far out there right now is RankWatch.

      A few of those, unless they have updated recently, won't even track local keyword rankings, which makes them useless to me.

      RankWatch offers a lot more than just rank tracking for anyone interested, including white labeling.
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      • Profile picture of the author yukon
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        Originally Posted by MikeFriedman View Post

        I have tried them all. Price doesn't matter to me. Accuracy and consistency does.

        The best one by far out there right now is RankWatch.

        A few of those, unless they have updated recently, won't even track local keyword rankings, which makes them useless to me.

        RankWatch offers a lot more than just rank tracking for anyone interested, including white labeling.


        I find it hard to believe any online rank tracker can accurately track local SERPs. No way any of them have local servers for all cities. They're checking the SERPs via their servers which wouldn't be local.
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        • Profile picture of the author MikeFriedman
          Originally Posted by yukon View Post

          I find it hard to believe any online rank tracker can accurately track local SERPs. No way any of them have local servers for all cities. They're checking the SERPs via their servers which wouldn't be local.
          No rank tracker is going to be 100% accurate all the time, but they do "local" searches using the appropriate search string. Basically, like the old "location" option we used to be able to set in the search bar before they took the option away.

          It isn't going to be perfect, but it is better than just tracking any results when you are dealing with a local business.
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  • Profile picture of the author HangTenSEO
    I have to say the more I am learning about SEOProfiler and the Keyword ranking aspects, the more I am impressed.

    SEOProfiler offers both white labeling and local tracking. They Track Bing, Yahoo, Google, Google Mobile, but the keyword only gets counted once.

    Rankwatch calculates keyword usage based on search engines. So for example If you are tracking 20 keywords for 4 different search engines, the total keywords count for that project would be 20x4 = 80.

    So their $99 a month 1,500 keyword plan is a little misleading. For most people you would want to track all search engines, so 1,500 really becomes 375 keywords.
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    • Profile picture of the author MikeFriedman
      Originally Posted by HangTenSEO View Post

      I have to say the more I am learning about SEOProfiler and the Keyword ranking aspects, the more I am impressed.

      SEOProfiler offers both white labeling and local tracking. They Track Bing, Yahoo, Google, Google Mobile, but the keyword only gets counted once.

      Rankwatch calculates keyword usage based on search engines. So for example If you are tracking 20 keywords for 4 different search engines, the total keywords count for that project would be 20x4 = 80.

      So their $99 a month 1,500 keyword plan is a little misleading. For most people you would want to track all search engines, so 1,500 really becomes 375 keywords.
      Like I said, the price really doesn't make a difference to me. I'm more worried about the accuracy.
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  • Profile picture of the author zebek
    I track around 20-30 keywords for a website
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  • Profile picture of the author michaelkoehler92
    Yeah I do also track 30-35 keywords per websites some times it goes up also.
    I always use main keywords for tracking purpose and not the long tails. So usually If I have 30 articles in a website then from my point of view you will have 30 main keywords.
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  • Profile picture of the author nearbynews
    You Can Use Google Webmasters & Analytic For Keyword Tracking.
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  • 50-80 targeted keywords are more than enough to target and work. There is no use of ranking high on SERP for unwanted keywords
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  • Profile picture of the author linkassistant
    Hi HangTenSEO. Well, it is actually all very individual concerning the number of keywords to track. According to our experience, you can start from 20-30 keywords and do up to 200 per website. As you rightly noticed, it highly depends on customers and what they want. We can offer you to try Rank Tracker that has no limits in a number of keywords,websites and search engines to track. You can also check local, mobile, competitors' ranks. Best wishes!
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  • Profile picture of the author James Clifton
    The number of keywords totally depends upon the size of the website, number of services and products the website offer, and the type of the business. If you track keywords using online tools, you will get a list of 1000s of keywords, but it is not always required to consider 1000 keywords or so. Ideally, 30-50 keywords are enough to target. You can target 100-200 keywords for large websites which has lots of webpages and which offers lots of services or products. You can target 8-15 keywords for small websites which offers few services/products. Ultimately, selection of keywords depend upon relevancy, search volume, competition, and keyword effectiveness index (K.E.I).
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