Free SEO analysis tools

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I am researching my seo strategy and need some free tools to analyse competitors, create keywords etc.

semrush looks great but its $99 a month which is over my budget.

Can anyone recommend some good tools to get started with seo

I am particularly interested in any free tools to analyse my main competitor where there backinks are, keywords and what content they are generating to get traffic.

Also, can anyone comment on whether any other search engines might have less competition than Google.
#search engine optimization #analysis #free #seo #tools
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