Long tail Keywords are useless?!!

by 10 comments
Hello everyone I am new to SEO, but I've been doing some research lately and found out that Google doesn't care for long tail keywords as it still ranks those pages which usually ranks for the short keywords, for example if a page ranks #1 for "cheap phones" it will also rank for many multiple related long tail keywords even if that page wasn't targeting or using them ! am I right on that observation?!
#search engine optimization #keywords #long #tail #useless
  • Profile picture of the author yukon
    Originally Posted by Emmy Mh View Post

    Hello everyone I am new to SEO, but I've been doing some research lately and found out that Google doesn't care for long tail keywords as it still ranks those pages which usually ranks for the short keywords, for example if a page ranks #1 for "cheap phones" it will also rank for many multiple related long tail keywords even if that page wasn't targeting or using them ! am I right on that observation?!

    No, you're not right.

    Lumping every single longtail into one group isn't realistic.
  • Profile picture of the author manidip
    Actually the approach should be opposite.

    Focus on ranking long tail first and gain Google's trust. Then focus on
    main traffic volume keywords.

    There are many factors though - Site Age, Domain Authority, Page Authority, On Page factors, etc. That's why you are getting those
    results with keywords which are ranking for short tail keywords
    are also ranking for long tail.

    Grouping keywords and bifurcating them into respective categories would be a smart approach.
  • Profile picture of the author michaelkoehler92
    For me long tails are the one which tend to rank faster and have buyer intent. Its true if you dont target long tails and you are ranked then for sure long tails will rank on its own.
  • Profile picture of the author dave_hermansen
    Many people here nailed it. Sites that already have a lot of authority and rank well for main search phrases tend to rank for long tail ones that they do not specifically target because nobody else is really targeting those phrases,

    We like to go for a mix of medium and long tail and the longer they are, the easier they usually are to rank for. Remember that each page of your website is a unique opportunity to open a new doorway, targeting a completely different keyword phrase. That means there are usually tons of opportunities that people are throwing away for long term phrases.
  • Profile picture of the author savidge4
    From root to long tail there is a trail of terms IE

    Belly Fat
    Lose belly fat
    How to lose belly fat
    How to lose belly fat fast
    How to lose belly fat fast for men
    How to lose belly fat fast for men in Austin Tx

    The sites that are targeting "Belly Fat" depending on the need by google to show relevant pages may present itself through the entire list. Ive actually seen where it goes the other way, and the pages targeting long tail show in the root term search results.

    The fact is all of these terms have the root term included.. it comes down to how some math ( Googles Algorithm ) scores each page, and determines is best overall placement to be viewed.- and its not always as straight forward as it would seem.

Next Topics on Trending Feed