What is Domain Authority and Page Authority?

7 years ago

Both DA and PA are score, which was developed by MOZ. PA defines the overall quality of a particular page and the number of links to it and predict how well a specific page ranking on search engine.
DA defines the website overall authority and shows the strength of the entire website on search engine.

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praveen s

7 years ago

Domain Authority vs. Page Authority. Whereas Domain Authority measures the predictive ranking strength of entire domains or sub domains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.

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anuradha1

7 years ago

Domain authority measures the predictive ranking strength of whole domain name or subdomain while page authority measures the strength of individual page.

Domain Authority be a much stronger candidate for results. When you search on yelp then pa with 1 will show on google top 1st position because the da of the website is too strong. If i have to choose the one from 3 example you have posted above then i will choose Ex. Domain Authority 75, Page Authority 10. Because the DA as well as PA of the website is good.

If a website has a much higher page authority than domain authority then it's a sign to me that it isn't that good. It'd be much better to have a higher domain authority than page authority because it will show that the website has been up and running for a while.

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Rajvarma

7 years ago

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

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1 reply

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cbpayne

7 years ago

Threads on DA and PA always bring out the totally clueless morons:

Originally Posted by praveen s

Domain Authority vs. Page Authority. Whereas Domain Authority measures the predictive ranking strength of entire domains or sub domains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.

Which one of these sites did you steal/plagiarize that post from:
https://www.google.com/search?q=%22W...CKiE8QeLgqzgAQ

Originally Posted by anuradha1

Domain authority measures the predictive ranking strength of whole domain name or subdomain while page authority measures the strength of individual page.
Domain Authority be a much stronger candidate for results. When you search on yelp then pa with 1 will show on google top 1st position because the da of the website is too strong. If i have to choose the one from 3 example you have posted above then i will choose Ex. Domain Authority 75, Page Authority 10. Because the DA as well as PA of the website is good.
If a website has a much higher page authority than domain authority then it's a sign to me that it isn't that good. It'd be much better to have a higher domain authority than page authority because it will show that the website has been up and running for a while.

I think Nick Parker would be pretty pissed that you stole his post from Quora:
https://www.google.com/search?num=10....0.yrMrNTw2bXA

Originally Posted by Rajvarma

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

Firstly, which one of these sites did you steal/plagiarize that post from:
https://www.google.com/search?q=%22Domain+authority+is+a+measure+of+the+p ower+of+a+domain+name+and+is+one+of+many+search+en gine+ranking+factors.+Domain+authority+is+based+on +three+factors%22&ie=utf-8&oe=utf-8&client=firefox-b-ab&gfe_rd=cr&ei=9qOAWKrQK6iE8QeLgqzgAQ

Secondly, you are even more clueless than the others as DA has NOTHING to do with the age and size of a website.

Do you totally clueless morons have some sort of special SEO school in India that you went to that teaches you you go around stealing other peoples content?

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Toyota Hilux Dealer

7 years ago

Dear CB Payne, what is your take on DA/PA. With Page Rank gone, I'm more and more relying on these but not sure if Google pays any attention to them. Would love to hear your view.

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1 reply

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cbpayne

7 years ago

Originally Posted by Toyota Hilux Dealer

Dear CB Payne, what is your take on DA/PA. With Page Rank gone, I'm more and more relying on these but not sure if Google pays any attention to them. Would love to hear your view.

DA and PA are metrics developed by Moz based on the number of links to a site and a page. Nothing more and nothing less.
They are NOT used by Google or any other search engine as a metric in their ranking of sites.
Go to the source and read what they are:
https://moz.com/learn/seo/domain-authority

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vik90

7 years ago

If you want to generate backlink then using PA (closer to 100 means page quality is excellent) and domain authority (atleast 30 Scores) will help you while posting any comment on different sites.

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MikeFriedman

7 years ago

Originally Posted by Toyota Hilux Dealer

Dear CB Payne, what is your take on DA/PA. With Page Rank gone, I'm more and more relying on these but not sure if Google pays any attention to them. Would love to hear your view.

Of course Google is not using them. Google has far more data and resources than Moz. Why would they waste their time using data that is based on very limited link database?

Originally Posted by BestBuySoftwares

Hello,

Quality and popularity of a website depends on Page Rank and Alexa Rank, But what is the role of Domain Authority and Page Authority? How they are determined?

No. Alexa Rank is not important for anything.

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ZaneLe

7 years ago

Hi,
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the "strength" of your website over time.
Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.

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1 reply

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cbpayne

7 years ago

Originally Posted by ZaneLe

Hi,
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the "strength" of your website over time.
Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.

You just cut and pasted that from Moz's site like the clueless idiots above.
Did they teach you to do that as some special SEO school?

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MikeFriedman 7 years ago

Originally Posted by cbpayne

You just cut and pasted that from Moz's site like the clueless idiots above.
Did they teach you to do that as some special SEO school?

Well, in his defense, at least it is the correct answer versus all the other crap people make up about what goes into DA and PA.

Probably should have given credit to where he got it from though.
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dave_hermansen

7 years ago

Originally Posted by BestBuySoftwares

Hello,

Quality and popularity of a website depends on Page Rank and Alexa Rank, But what is the role of Domain Authority and Page Authority? How they are determined?

Actually, none of the above have any measurable influence on rankings.

Page Rank was developed by Google as a means for determining a web page's influence and for a given search term. Google has not updated publicly viewable page rank scores in half a decade and says they do not intend to ever update them again. So, any mention see of page rank or tool that claims to provide it is useless.

Alexa, themselves, tell you that their scores are only estimates and have no basis on real data. Using another site's guess as to how much traffic they think another site might be getting is also pretty useless.

As Mike stated, Domain Authority and Page Authority are metrics that MOZ invented as their best guess to how influential a page and a domain are. Their best guesses are based on an extremely limited set of website data and any data on websites that are not part of their monitored websites is also just conjecture. There are probably more instances of lower PA and DA sites outranking higher PA and DA sites than the other way around.

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Toyota Hilux Dealer

7 years ago

Thanks Payne, Mike and Dave for clarifying the issue. I guess no alternative for Google's PR.

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Jhelum Sen

7 years ago

By now, you are aware that Domain Authority is represented as DA and Page Authority as PA. This is a tool of Moz. Many people judge a website on the basis of DA and PA. But believe if it is just a tool. Any search engine like Google or Bing has nothing to do with this numbers. Yes, it is an easy way to find whether the site is good or bad. But do not consider it as the only factor. The number of reference links that are coming to the site and going out is more important to judge a website.

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MikeFriedman

7 years ago

Originally Posted by AmarInfotech

Domain Authority shows the value of the domain whereas Page Authority shows the value of the single web page. Both DA and PA are defined by the MOZ.

I love this. Can we all agree to adopt this for now on? The Moz. Always say The Moz when referring to Moz. Not to be confused with The Wizard of Oz.

Originally Posted by Toyota Hilux Dealer

Thanks Payne, Mike and Dave for clarifying the issue. I guess no alternative for Google's PR.

Honestly, out of all of the Moz metrics, MozRank was always the closest thing to PageRank. I have no idea why people don't talk about that one more. Actually, I do. It's not free, and internet marketers are notoriously cheap.

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What is Domain Authority and Page Authority?

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