SEO Dos and Don'ts
- SEO |
2) 301 redirects allowed
3) HTTPS/HTTP problem for referal data
4) Citation for Local Business doesn't matter a lot
5) Improve for voice search by rich snippet (do long tail keyword research and write content accordingly)
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On Page SEO
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1) Indexable Content: alt tag, suppement for Search box, suppliment of flash and java plugins, video audio transcripts.
2) Keyword: In starting of title tag, at top of page, 2-3 in body, min 1 in ALT, 1 in URL, 1 in meta tag.
3) Meta Robots tag: index/no-index, follow/nofollow, noarchive, nosnippet, noodp/noydir.
4) Meta description: Meta Refresh, Meta Revisit-after, Meta Content-type not that important, meta keywords is also no longer valuable.
5) URL structure: can perdict content, shorter, keyword use (don't overuse), static (discard parameters), hyphens to seperate words.
6) link rel=canonical
7) Rich Snippets
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Off Page SEO
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1) Keyword Research: Google Keyword Planner Tool
2) Link Building: Quality backlinks, no neighbourhood, anchortext of backlink, freshlinks, social sharing, Local Backlinks, directory submission, write blog, write quality content, buy.
3) Sitemaps: Submit sitemap on popular search engines, Use XML sitemap.
4) Robots.txt: Place on root directory, allow, disallow, sitemap, delay. Add meta robots tag.
5) Google Search Console: Geographic Target, Prefered Domain, URL parameters, Crawl Rate, Malware, Check Crawl Errors, See HTML suggestions.
6) Bing Webmaster Tool
7) Things No More Valueable: Meta Keywords, Keyword stuffing, Paid search campaign boost organic traffic (myth).
8) Follow Google's Webmaster Guidelines & Bing's Webmaster FAQs.
9) Maipulative Links (Black Hat SEO): Reciprocal Links, Link Schemes (link farms), paid links, low quality directory links.
10) Cloaking: Do White Hat cloaking.
11) Avoid Low Value pages
12) Domain Level Spam: Linking Practices (Domain value), Trustworthiness, Content Value.
13) Track Your Success: Google Analytics.
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Priti Kulkarni -
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Kaarthik Shrivastav -
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martindam33 -
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