Opinion On My Internal Linking

8 replies
  • SEO
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My site is knockerballmn.net. Do you believe I am over-optimizing my internal links? Either from a number of internal links per page or from an anchor text standpoint? I hate watching my competitor with very little content, or in-pointing "trust factors" sit above me. I am tempted and have already made some additions to push the limits and add even more to the homepage and rental page, but wanted a second opinion of where you think I am already at. There are only 15 pages or so, so it shouldn't be too hard for you to skim through to see especially the way I have most links as an html red button display. Thanks for taking a look. I appreciate your feedback.
#internal #linking #opinion
  • Profile picture of the author savidge4
    I'm going to be honest.. your internal linking isn't that good. Click on "Where to Play" I will say ok linking.. but then click down to a city... where is the internal linking there? are there other links to the other cities?

    I personally would not be linking out to the assorted park websites... have you clicked on one? Lets look at Armatage's website... If I'm clicking "here" I would expect to see a map.. is there a map? Is there a pretty straight forward link on their site for a map? Its not helping what you are trying to achieve.

    Lets look at Birthdays.. can I get to the other event sub-categories? and THEN your next birthday link is OMG... sending people to look at other options other than yours.. AND you are not listed there!! ( YOU SHOULD BE - as in, work on that! )

    Another couple things that struck me.. you don't have a single image, which means you don't have a singe image Alt either. You don't have an "About Us" page. Your contact page isn't providing an address

    Forget your local competition for a moment here.. have you looked up the term "Knockerball" The links to this very thread are beating you out in the serps.. You are no where to be found.. NO WHERE. The comp at a national level aint all that There is a facebook page and an Amazon link on page 1.. there is a twitter acct on page 2 and you are?

    Do you have a Google my business account? you need to get one and set it up...


    Originally Posted by Caleb Papenhausen View Post

    My site is knockerballmn.net. Do you believe I am over-optimizing my internal links? Either from a number of internal links per page or from an anchor text standpoint? I hate watching my competitor with very little content, or in-pointing "trust factors" sit above me. I am tempted and have already made some additions to push the limits and add even more to the homepage and rental page, but wanted a second opinion of where you think I am already at. There are only 15 pages or so, so it shouldn't be too hard for you to skim through to see especially the way I have most links as an html red button display. Thanks for taking a look. I appreciate your feedback.
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    • Originally Posted by savidge4 View Post

      I'm going to be honest.. your internal linking isn't that good. Click on "Where to Play" I will say ok linking.. but then click down to a city... where is the internal linking there? are there other links to the other cities?

      I personally would not be linking out to the assorted park websites... have you clicked on one? Lets look at Armatage's website... If I'm clicking "here" I would expect to see a map.. is there a map? Is there a pretty straight forward link on their site for a map? Its not helping what you are trying to achieve.

      Lets look at Birthdays.. can I get to the other event sub-categories? and THEN your next birthday link is OMG... sending people to look at other options other than yours.. AND you are not listed there!! ( YOU SHOULD BE - as in, work on that! )

      Another couple things that struck me.. you don't have a single image, which means you don't have a singe image Alt either. You don't have an "About Us" page. Your contact page isn't providing an address

      Forget your local competition for a moment here.. have you looked up the term "Knockerball" The links to this very thread are beating you out in the serps.. You are no where to be found.. NO WHERE. The comp at a national level aint all that There is a facebook page and an Amazon link on page 1.. there is a twitter acct on page 2 and you are?

      Do you have a Google my business account? you need to get one and set it up...
      First, thanks for the feedback. Second, this is a local business. I have no intention of competing nationally. I simply want to win the local market.

      The image issue is something I need to rectify. Obviously I have images as you can see, but they don't seem to be registered as such because of the theme/plugin I am using.


      Yes, I have a google my business account : https://plus.google.com/+KnockerballmnNet

      The park website links are for them to be able to find who they need to contact to reserve space, not locate the park. That's the easy part in my opinion, getting a hold of the local parks and rec. or knowing which entity controls which park is harder in my opinion.

      Event pages, someone looking into birthday events probably also isn't looking to reserve a bachelor or school group party. However, for google's purposes, maybe I ought to put on page links to the other event pages from other event pages.

      I certainly should add an "about me/us page" It'll be one of the next I add. I just personally never read those. I guess my links to reviews fullfills the "trus" factor one gets from something like that in my eyes, but again mother google I'm sure would appreciate one.
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      • Profile picture of the author savidge4
        Originally Posted by Caleb Papenhausen View Post

        First, thanks for the feedback. Second, this is a local business. I have no intention of competing nationally. I simply want to win the local market.
        Lets throw it at you this way.. Lets say I'm a divorced dad and I live in Minnetonka. My ex and my 12 year old son live in St Paul. I being the great dad that I am want to throw my son a Birthday party for him and 9 of his friends. I go on the web and do a search. The question is.... will I be pulling you from local, or from national? Here is a phrase for you to have put on a plaque and placed in your office: "Think Local, Act Global"

        Ill throw this at you another way... lets say you get one more competitor in your market. you could then possibly have a 3 pack displaying. under the 3 pack you would have local generated serp listings and below that, ranking national listings. Out of 13 total spots ( 10 organic and the 3 pack ) you could technically have the ability to hold 4 spots, and with a ranked youtube video could have 5.

        This all works together.. This isn't a race where just winning once counts.. this is a war.. you need to win on all fronts.

        Originally Posted by Caleb Papenhausen View Post

        The image issue is something I need to rectify. Obviously I have images as you can see, but they don't seem to be registered as such because of the theme/plugin I am using.
        No, you do NOT have images... you have a slider thing in your header - it does not count. EACH PAGE should have images with the proper file name and alt tags that correlate to that page.


        Originally Posted by Caleb Papenhausen View Post

        Yes, I have a google my business account : https://plus.google.com/+KnockerballmnNet
        Do you know why your comp has that nice side bar listing? They have a listed ADDRESS. Look at the image of his house. The morons don't even have their website linked to their Google Business acct. You need to place your NAP details on your contact us page. You need to build citations like there is no tomorrow.


        Originally Posted by Caleb Papenhausen View Post

        The park website links are for them to be able to find who they need to contact to reserve space, not locate the park. That's the easy part in my opinion, getting a hold of the local parks and rec. or knowing which entity controls which park is harder in my opinion.
        Again straight up honest.. sure its easy, its lazy too. build a page for each park.. list the amenities available at each park. Show a map, and provide the contact details. Easy for you is not always easy for your end customer. To be honest with you, you really don't make it clear.. oh by the way we don't take care of getting the park permits, you have to.

        Are you familiar with Conversion Rate Optimization ( CRO ) The basic concept.. how to produce sales from your site. By linking of your site for simple details you could be providing, you are creating an exit from actually booking with you. People have questions, YOUR SITE needs to provide the answers.


        Originally Posted by Caleb Papenhausen View Post

        Event pages, someone looking into birthday events probably also isn't looking to reserve a bachelor or school group party. However, for google's purposes, maybe I ought to put on page links to the other event pages from other event pages.
        They may not be looking... but you can plant the seed. and Yes.. for google it is advised to CROSS LINNK your deeper level pages.

        Originally Posted by Caleb Papenhausen View Post

        I certainly should add an "about me/us page" It'll be one of the next I add. I just personally never read those. I guess my links to reviews fullfills the "trus" factor one gets from something like that in my eyes, but again mother google I'm sure would appreciate one.
        You guess? To be honest I don't recall seeing reviews.. from a CRO standpoint, your trust level is pretty low. Without question there is a Trust factor that has to be dealt with. But the more prominent under laying factor is "Friction". A "testimonial" link might help a bit.

        After looking at this niche a bit now... in terms of web presents.. its pretty weak. borderline sad really. For what 5K I could be all in.. to be honest I am thinking about it ( no worries I'm not in the same state as you )
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  • Profile picture of the author avemfly619619
    Focus on on- page seo... you internal linking is not too muchh good.
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  • Profile picture of the author yukon
    Banned
    I took a quick look.

    You need to be more descriptive on internal link anchor-text.

    ST. PAUL what?

    Example, all the internal link anchor-text for the URL below.

    • hxxp://knockerballmn.net/knockerball-st-paul
      • St. Paul Venues, here.
      • ST. PAUL
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    • Originally Posted by yukon View Post

      I took a quick look.

      You need to be more descriptive on internal link anchor-text.

      ST. PAUL what?

      Example, all the internal link anchor-text for the URL below.

      • hxxp://knockerballmn.net/knockerball-st-paul
        • St. Paul Venues, here.
        • ST. PAUL
        • ST. PAUL
        • ST. PAUL
        • ST. PAUL
        • ST. PAUL
        • ST. PAUL
        • ST. PAUL
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      Interesting, where did you get that "data"? I certainly did not manually create all those links to the st. paul page. Are those just taking my navigation lable text? Is this a wordpress structure issue?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Caleb Papenhausen View Post

        Interesting, where did you get that "data"? I certainly did not manually create all those links to the st. paul page. Are those just taking my navigation lable text? Is this a wordpress structure issue?


        I used ScreamingFrog to scrape all your site data.



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  • Profile picture of the author Kaushal Vriddhi
    your internal linking is very bad. Do ON page seo for website.
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