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Any SEOs here? Here's how you can get clients.

by Honey Bunny SEO
10 replies
  • SEO
    • |
Wanted to try something new and... you know, earn some living.
Here's what I came up with finding and convincing new clients for SEO:
  • Parsed 200 domains with low visibility in a specific niche (that method I won't share, sorry)
  • SEO-audit them. Set limits to crawl first 100 pages for each domain (tool's cheapest plan limits to 20,000 pages)
  • Batch analyze 200 domains for visibility
  • Reached them, proposing my SEO services
  • For extra-motivation I showed them
a) their poor optimization score:

b) how they stack up in terms of visibility with their direct competitors:


Totall Expense: $19
Edit It's been 2 days and so far I got 12 responses, 2 of which are promising. Will be updating this thread
#clients #seos
  • Profile picture of the author MikeFriedman
    And what? You are emailing this to them?

    I would imagine the response rate to be almost zero.
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    • Profile picture of the author DABK
      Nah, at most it will be half of that!

      Originally Posted by MikeFriedman View Post


      I would imagine the response rate to be almost zero.
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    • Profile picture of the author Honey Bunny SEO
      Originally Posted by MikeFriedman View Post

      And what? You are emailing this to them?

      I would imagine the response rate to be almost zero.
      Quite on the contrary.

      It's like these softwares that constantly want to optimize your PC showing how many errors in logs and "unused space" (which of course is ridiculous) your PC has. They're quite annoying but successful. People tend to believe such crap. And naturally these ecommerces want to sell more.

      Besides, optimization won't hurt.
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  • Profile picture of the author colorado1850
    It would be worth your time to read through some of the responses in this thread from the Offliner forum here on WF...

    http://www.warriorforum.com/offline-...ss-owners.html

    Some highlights / food for thought:

    1. the businesses who score worst on your SEO analysis probably don't give a $hit about SEO anyway - they are your hardest sale

    2. all these SEO stats are not part of the story going on in most business people's head (unless you're targeting IM'ers). It's more clients, less stress, more time, less headaches that business people are thinking about when I come walking in to their world and trying to sell them something.

    Hope that helps
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    • Profile picture of the author MikeFriedman
      Originally Posted by colorado1850 View Post

      It would be worth your time to read through some of the responses in this thread from the Offliner forum here on WF...

      http://www.warriorforum.com/offline-...ss-owners.html

      Some highlights / food for thought:

      1. the businesses who score worst on your SEO analysis probably don't give a about SEO anyway - they are your hardest sale

      2. all these SEO stats are not part of the story going on in most business people's head (unless you're targeting IM'ers). It's more clients, less stress, more time, less headaches that business people are thinking about when I come walking in to their world and trying to sell them something.

      Hope that helps

      Exactly this.

      You are not making a sale by putting a bunch of pie charts and info in front of someone that doesn't understand what it is in the first place.

      Anyone who has spent more than 10 minutes in sales can tell you this won't work. It has nothing to do with SEO. You are not making any emotional connection.

      Someone could show up at my house and tell me my roof is 20 years old. Then they could show me a bunch of statistics about a 20 year old roof. The statistics might all be true and make sense. They still are not making a sale just by showing me that.

      This idea is no different.
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  • Profile picture of the author PBScott
    Anything SEO that goes to my e-mail is tossed out without reading it, sometimes they are reported as spam. I would think outside of adwords, blog posts promoted on social media would be the most helpful for your business.... of course if your really good at SEO then Google sends you the traffic you need.

    I get about 5 SEO proposals per day, even with my e-mail address being unscrapeable. No time for it at all.
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  • Profile picture of the author yukon
    Banned
    A better idea would be to do some basic math and translate that so the business owner understands what you're selling.

    Example, say the keyword has an estimated 10,000 traffic per month, 1st ranked position averages 33% of Google traffic per keyword, client has an average conversion rate of 2%...

    Which would mean you're selling the client roughly 66 sales/conversions per month.

    These are random numbers but a simple formula that clients can understand.

    My point is try to educate clients and like already pointed out speak their language (potential sales).
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    • Profile picture of the author Di Ry
      definitely. just shooting numbers at people won't work.

      a brief explanation in layman terms should work better
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  • Profile picture of the author KylieSweet
    It is important that the clients understand what you have offering and the benefits it will give to them. First, give them a free site audit and analysis for them to showcase the current status of the website.
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  • Profile picture of the author Di Ry
    Looks decent. I mean, if you send out a couple hundreds emails a month you'll definitely get some results
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