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Need advice on how to list the following keywords

by Barbara Eyre
1 replies
  • SEO
    • |
I have a client that specifically wants about 12 city locations in each of his meta tags (every page of the site).
Basically, he wanted: widget, city1, city2, city3, ... city12, etc.

I told him that wouldn't be the best idea for obvious reasons. Mainly because those cities are not mentioned on the web pages of the site (if you're talking about a desk, you don't mention 12 cities that you service in the product description, ya know?).

So, I got this "bright idea" that might work that will benefit the public side and not tick off the search engines. How about, in the footer of the site, do a "We serve: city1, city2, city3, etc". The search engines will still see/read those cities, but they are not listed in the wrong places (title tag, meta keywords, etc).

Do you think this will be fine SEO-wise?

Thanks in advance for your opinions and advice.
#advice #keywords #list
  • Profile picture of the author Peter Adamson
    It seems there are two overlapping categories: products/services and cities. You need to decide which one is more important the city or the product. Information structures of this nature are essentially a hash, but your web site is not. It needs a hierarchy.

    Once you have decided, for example that the city is more important (it always is from the customer's perspective) then create 12 subdirectories named after the cities and put the widget pages in the directories. Then you will get:
    mysite.com/dallas/widget.html with the widget and dallas in all the tags
    mysite.com/dallas/widget2.html with the widget2 and dallas in all the tags

    and so on for all the cities/widgets. Each page is optimised for one city and one widget.

    My $0.02 worth...
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