1 Website for 2 Offices?

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A friend of mine has two dental offices which are located in two separate cities in the same state in the United States only about 10 minutes apart from each other. For each office, he has two separate Google+ pages but uses one website for both of them. The name of both offices/businesses are the same. The 2nd office was opened within the last year, and the other one is about 5 years old. He is ranking well for the original office - in the top 3 of the local results for "dentist + city name" and all related keywords. The 2nd new office he is having massive trouble ranking.
Should he start a 2nd website for the 2nd office? Do you think it is the fact that there is one website for both offices messes things up? It should technically mess up the original office as well but that office is ranking fine. He's created a ton of citations/local directories, optimized the website for both offices, optimized the Google+ page, added reviews on the Google+ page along with other websites, built some solid back links, but he is still not even in the top 20 of the local results for the office and it's been close to a year. Do you have any recommendations of what he can do?
#offices #website
  • Profile picture of the author daniel27lt
    Originally Posted by mqs1000 View Post

    A friend of mine has two dental offices which are located in two separate cities in the same state in the United States only about 10 minutes apart from each other. For each office, he has two separate Google+ pages but uses one website for both of them. The name of both offices/businesses are the same. The 2nd office was opened within the last year, and the other one is about 5 years old. He is ranking well for the original office - in the top 3 of the local results for "dentist + city name" and all related keywords. The 2nd new office he is having massive trouble ranking.
    Should he start a 2nd website for the 2nd office? Do you think it is the fact that there is one website for both offices messes things up? It should technically mess up the original office as well but that office is ranking fine. He's created a ton of citations/local directories, optimized the website for both offices, optimized the Google+ page, added reviews on the Google+ page along with other websites, built some solid backlinks, but he is still not even in the top 20 of the local results for the office and it's been close to a year. Do you have any recommendations of what he can do?
    You could build another separate website, but this should not be necessary. What you should do is create a page within the website for the locations. For example, the main page will talk about the services and within the header and footer have a link to 'locations'. Within the locations page link to sperate pages with the businesses.

    Once you have done this it's very important that you optimize these pages, such as title (for example name the business and location in the title), description. Make sure within the separate pages there are enough, but not too many keywords about the business and location. When submitting to directories etc link to these separate pages, not the main site.
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  • Profile picture of the author paulgl
    Originally Posted by mqs1000 View Post

    He's created a ton of citations/local directories, optimized the website for both offices, optimized the Google+ page, added reviews on the Google+ page along with other websites, built some solid back links, but he is still not even in the top 20 of the local results for the office and it's been close to a year. Do you have any recommendations of what he can do?
    ROTFLMAO! Real dentists don't waste their time....they are too busy being a dentist.

    Do you have any recommendations of what he can do?
    Yeah. It's what every other dentist does....it's called, ADVERTISING.

    I won't even mention the lunacy of opening TWO FRIGGIN' offices without any basis......that's like a cool million bucks....and the sucker is doing yelp reviews....yeah...right.

    Why do I always have to be the bad guy with the truth? Are you people this daft,or do you just reply nonsense to spam the replies?

    "Gee Wally...I spent half a mil on an office...and I need 50 bucks for Eddy Haskel SEO."

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • That's too bad for a dentist!

      I have worked with Dentists who knew how to edit WordPress websites for themselves. They are not efficient enough because they don't do what they need to do - help patients with their dental problems.
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    • Profile picture of the author paulgl
      Well, Yukon, I thought this summed it up:

      Originally Posted by paulgl View Post


      "Gee Wally...I spent half a mil on an office...and I need 50 bucks for Eddy Haskel SEO."

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author MikeFriedman
    Originally Posted by mqs1000 View Post

    A friend of mine has two dental offices which are located in two separate cities in the same state in the United States only about 10 minutes apart from each other. For each office, he has two separate Google+ pages but uses one website for both of them. The name of both offices/businesses are the same. The 2nd office was opened within the last year, and the other one is about 5 years old. He is ranking well for the original office - in the top 3 of the local results for "dentist + city name" and all related keywords. The 2nd new office he is having massive trouble ranking.
    Should he start a 2nd website for the 2nd office? Do you think it is the fact that there is one website for both offices messes things up? It should technically mess up the original office as well but that office is ranking fine. He's created a ton of citations/local directories, optimized the website for both offices, optimized the Google+ page, added reviews on the Google+ page along with other websites, built some solid back links, but he is still not even in the top 20 of the local results for the office and it's been close to a year. Do you have any recommendations of what he can do?
    Without seeing the site, it's nearly impossible to answer. My first guess is that the 2nd city has more difficult competition from other dentists. My second and third guesses would be that the citation building and link building has not been as strong as he has indicated.

    Without taking a look at it though, pretty tough to assess.
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  • Profile picture of the author yukon
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    This is probably important...








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