A real case proved Moz keyword tool is not accurate on keyword difficulty.

by anfeng

Posted: 7 years ago 4 replies

Hi everyone, now I got a keyword named "landscape fabric", used Moz keyword tool to check its difficulty which is 42, it was much more difficulty than normal phrases which I usually met(normall their difficulty are always 20-30)

Let's take a look at the SERPs from Google organic searches:

Top 1,2 are inner pages of homedepot,3 is of lowes, 4 is of amazon, 5 is of walmart.

6,7,8 are all inner pages of blog, 9 is a vieo from Youtube.

Based on the above resutles, can you say this keyword "landscape fabric" is of so much difficluty?

#accurate #case #difficulty #keyword #moz #proved #real #tool

yukon Banned 7 years ago

Here's a real case study.

Moz is not accurate and creates fake metrics for noobs to get sucked into their sales funnel.

The keyword landscape fabric is a competitive keyword on Google SERPs. Home Depot has a double SERP with Sitelinks. That alone (forget everything else) is the most obvious sign of a competitive keyword.

The ads pushing the 1st organic listing half way down the search results is also a sign of what to expect.
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- anfeng 7 years ago
  
  Originally Posted by yukon
  
  ........
  The ads pushing the 1st organic listing half way down the search results is also a sign of what to expect.
  
  Yukon, many thanks for your reply, however, could you please explain more the above last sentence? Sorry but could not know very well.
  
  Thanks
  
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  yukon Banned 7 years ago
  
  Originally Posted by anfeng
  
  Yukon, many thanks for your reply, however, could you please explain more the above last sentence? Sorry but could not know very well.
  
  My point was, even If you did manage to get the #1 organic search position the click through rate (CTR) is going to be lower with those paid Google ads, especially the image ads because images alone can have a higher CTR than text links.
  
  It might be possible to get the same/similar traffic volume ranking for a similar keyword with less work. You just have to do the research.
  
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yukon Banned 7 years ago

Example: the keyword how to install landscape fabric doesn't have ads on the SERPs but it can still be a buyer keyword.
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