I am brand-new to WordPress and search engine optimization. I really want to look at doing local optimization for a project I'm working on. However, I don't want to commit a lot of money since this will be just as much a learning experience as it will be anything else.
I have done a few Google searches, and it seems like in terms of local search engine optimization paying for Yoast is the predominant option.
Can I do decent local optimization with one or a series of plug-ins? If so, which plug-ins do you recommend?