How to recover from Google Panda and Penguin penalties ?

6 replies
  • SEO
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In the last few years, you could have noticed that Google is continuously changing and updating its algorithms. The reason behind doing so is because Google wants to let high-quality websites to rank first and low-quality websites at the lowest. Out of so many Google algorithms updates, Google Panda and Penguin are among the terrific ones.

please give some suggestion.
#google #panda #penalties #penguin #recover
  • Profile picture of the author expmrb
    Panda is for content and Penguin is for your links.

    So for Panda you will need good content which is unique and help people in your niche. Remove all the low quality posts and and replace them with good content.

    And for Penguin. Clean up your link profile first remove all the links from low quality sites this can be done by asking their respective admins or just by using your disavow tool. And then build links from high authority pages with relevant anchor texts.
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    • Profile picture of the author WorldAmbassador
      Originally Posted by expmrb View Post

      Panda is for content and Penguin is for your links.

      And for Penguin. Clean up your link profile first remove all the links from low quality sites this can be done by asking their respective admins or just by using your disavow tool. And then build links from high authority pages with relevant anchor texts.

      What if I have a page with good content but there are many links on it to a product sold in my store which resides on the same website. Would Penguin consider these links as SPAM and downgrade the page SERPwise? Should I lessen the links on that page since all of them are to the same store page?
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  • Profile picture of the author Andrew Purdum
    Here's the thing... if you analyze Google's mission you'll notice something interesting. Google's mission is to organize the world's information in a way that's accessible and useful. This is their baseline for everything they will do. They told you what they're going to do with future updates: Further their mission.

    How does this affect you? If you want search traffic from Google, it's best to assist them in their mission. Both Panda and Penguin swatted down websites that weren't in alignment with Google's mission. If you're spamming links, you're not helping Google's mission. If you're not creating quality content, you're not in alignment with Google's mission. If you want to avoid getting hit with future penalties from future updates, work with Google. Create a great user experience (though both content and design). Use your website to educate, inform, and inspire the pursuit of growth for your target audience and Google will notice. In SEO, this is the basis of all white-hat techniques.
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  • Profile picture of the author SEOtraveler
    Panda is intended to detect the low-quality sites / content farms and all kinds of content with little-to-none value, and to prevent manipulations like when a website just generates any content about whatever ranks.

    The way I see it - there`s one cure: you should just create meaningful and unique content relevant to what your audience is interested in.

    A big no to duplicate/stolen content, thin content, lots of similar or overlapping content on the same topic written slightly different, content covering irrelevant random topics, etc.

    Penguin is about manipulative and unnaturally-looking backlink profiles, so you should avoid low-quality self-made links that look manipulative, and all kinds of spammy links in general.

    You should be on a safe side just constantly keeping an eye on your backlink profile and any unusual spikes in the number of links; unwanted links can be removed or disavowed. Basically, backlink profile clean-up is just a 'must' regular activity.
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  • Profile picture of the author examdunia
    How to remove low quality backlink from our website? Any tool available to remove low quality back link
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    • Profile picture of the author SEOtraveler
      You can use any tool to collect and analyze the backlinks initially - to pinpoint the toxic ones, then you can just create a disavow file to submit it to Google - disavowed links will be ignored. Here are Google`s own guidelines on how to create one: https://support.google.com/webmaster.../2648487?hl=en

      I prefer using SpyGlass from SEO PowerSuite for the whole thing - to collect the backlinks from all sources, audit them and then disavow the bad ones on the go (the program generates a ready-for-submission disavow file in like two clicks), you can give it a try too.
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