Black Hat SEO Methods

by mattdesignuk 2 replies
I've been speaking to a few people of late about black hat SEO methods, and some of them have explained how they are against using any black hat methods, but are sometimes forced to by their boss and have no choice but to use them. I was wondering whether anyone else has experiences like this they are willing to explain? As well your views on using black hat methods within SEO and how ethical it is to use them
#search engine optimization #black #hat #methods #seo
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  • Profile picture of the author validseo
    Black hat vs White hat is very poorly defined. Everybody has different definitions of what is in each. Google views any attempt to manipulate the rankings as black hat. I think any practice you would have a hard time explaining to Google would fall in that bucket. Unfortunately that pretty much means there is no White Hat SEO because those footer links, the blog you have on the side, the cross linking with your friends website, Those exact match anchors you put on the page, and that keyword density you increased to reach competitive parity with page one are ALL efforts to manipulate the rankings.

    I think it is better to view it all in terms of SEO that works vs SEO that doesn't and risk mitigation. I often explain to clients that how Google reacts in the future is out of my control but Target, Walmart, Amazon, ... all engage in the thing I am recommending (cite examples) and that the risks are ...

    Let the client choose each and every time. Its their business... Let them make the call. If you try to live a pure White Hat life as an SEO then you are probably living a lie.

    Just my opinion.
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  • Profile picture of the author sinelogixtec
    Unrelated Keywords
    Keyword Stuffing
    Tiny Text, Hidden Text, and Hidden Links
    Doorway Pages
    Page Swapping
    Duplicate Content or Mirror Site
    Spam Blogs
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