Garbage, low quality sites are overtaking my 1st place Google rankings

by affdone 17 replies
I have a well-established site that's been up for almost 6 years.

It has numerous posts that are #1 or #2 on Google and have been for several years earning 10's of thousands of dollars in affiliate and other sales.

Lately I've noticed trashy, low quality sites moving up the ranks and in some cases, knocking me off the top spot. It's clear that some of these sites have even replicated my style and technique.

Can anyone explain how/why this happened?

One thing I did notice is that Domain Authority on my site has dropped to 28, whereas one of the fake sites has 33 domain authority. Not sure how since it's fairly new.

I also have major sites like BBC News linking to me which I thought would boost my authority a lot.

Any help?
#search engine optimization #1st #garbage #google #low #overtaking #place #quality #rankings #sites
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  • Profile picture of the author Caitlinz
    you might have stopped building some links or you may have not updated anu fresh content in a while?
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    • Profile picture of the author affdone
      Originally Posted by Caitlinz View Post

      you might have stopped building some links or you may have not updated anu fresh content in a while?
      That must be it.
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  • Profile picture of the author MikeFriedman
    Originally Posted by affdone View Post

    I have a well-established site that's been up for almost 6 years.

    It has numerous posts that are #1 or #2 on Google and have been for several years earning 10's of thousands of dollars in affiliate and other sales.

    Lately I've noticed trashy, low quality sites moving up the ranks and in some cases, knocking me off the top spot. It's clear that some of these sites have even replicated my style and technique.

    Can anyone explain how/why this happened?

    One thing I did notice is that Domain Authority on my site has dropped to 28, whereas one of the fake sites has 33 domain authority. Not sure how since it's fairly new.

    I also have major sites like BBC News linking to me which I thought would boost my authority a lot.

    Any help?
    Domain Authority has nothing to do with rankings, especially when talking about individual posts on sites.

    People put too much emphasis on "quality content" or "quality sites" when looking at rankings. The thing Google cares the most about is the quantity of quality links pointing at a page. My guess would be they are beating you with better links.

    Without seeing the sites, nobody is going to be able to provide you an answer.
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    • Profile picture of the author expmrb
      Originally Posted by MikeFriedman View Post

      Domain Authority has nothing to do with rankings, especially when talking about individual posts on sites.

      People put too much emphasis on "quality content" or "quality sites" when looking at rankings. The thing Google cares the most about is the quantity of quality links pointing at a page. My guess would be they are beating you with better links.

      Without seeing the sites, nobody is going to be able to provide you an answer.

      Correct absolutely.

      And I don't why people talk so much about Domain Authority after all its a third party metrics.
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  • Profile picture of the author fastreplies
    Probably G. is tossing sites to let others to have some fun claiming to be on page #1

    What is happening to you is not insulated case
    Our directory would come up on page #1 for at least 20 keywords phrases and in place #1
    for a half dozen but now a half dozen at the best even though nothing has been charged.

    Even keying 'amray' have in in #4 whereas for the last 12 years it was in #1 which says that G.
    is frucking around with SEO and Optimizers making sure everybody knows who is the Boss.

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  • Profile picture of the author Mike Anthony
    Originally Posted by affdone View Post


    One thing I did notice is that Domain Authority on my site has dropped to 28, whereas one of the fake sites has 33 domain authority. Not sure how since it's fairly new.
    You have more than likely lost links. Domain authority is hardly reliable all the time but a drop would indicate that their system saw a loss of links.

    You should be happy that they are only just now catching up to you. If you have been making good money from ranking you will have a target on your rank. It could be something else but its about a 90% chance they are just beating you in link building.
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    • Profile picture of the author affdone
      Originally Posted by Mike Anthony View Post

      You have more than likely lost links. Domain authority is hardly reliable all the time but a drop would indicate that their system saw a loss of links.

      You should be happy that they are only just now catching up to you. If you have been making good money from ranking you will have a target on your rank. It could be something else but its about a 90% chance they are just beating you in link building.
      Thanks man.

      Looks like I have some work to do then.
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    • Profile picture of the author yukon
      Originally Posted by Mike Anthony View Post

      Domain authority is hardly reliable all the time but a drop would indicate that their system saw a loss of links.

      Or was out of date to begin with.

      DIY metric sites don't have much capacity for crawling the web. Crawling the web is a resource hog and expensive when trying to scale up. They're lucky If they can update their entire database every few months.
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  • Profile picture of the author paulgl
    You think you have fantastic sites because you are dressing up your affiliate (and "other") sites?

    I call that putting lipstick on a pig.

    Be glad that YOU stuck around for so long....

    Why does everyone posting seem to think that their site is just the $#!TZ and it just deserves to be #1?

    Of course, somewhere some sap is celebrating, finally making it to the top....maybe coming here to do a WSO.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author affdone
      Originally Posted by paulgl View Post

      You think you have fantastic sites because you are dressing up your affiliate (and "other") sites?

      I call that putting lipstick on a pig.

      Be glad that YOU stuck around for so long....

      Why does everyone posting seem to think that their site is just the $#!TZ and it just deserves to be #1?

      Of course, somewhere some sap is celebrating, finally making it to the top....maybe coming here to do a WSO.

      Paul
      Ignorant reply.

      Maybe it's because I put a tonne of research and money into producing top-tier content and don't like to be ripped off by some kid in a basement using Blackhat techniques or ripping my material off.
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  • Profile picture of the author yukon
    Originally Posted by affdone View Post

    I have a well-established site that's been up for almost 6 years.

    It has numerous posts that are #1 or #2 on Google and have been for several years earning 10's of thousands of dollars in affiliate and other sales.

    Lately I've noticed trashy, low quality sites moving up the ranks and in some cases, knocking me off the top spot. It's clear that some of these sites have even replicated my style and technique.

    Can anyone explain how/why this happened?

    One thing I did notice is that Domain Authority on my site has dropped to 28, whereas one of the fake sites has 33 domain authority. Not sure how since it's fairly new.

    Forget domain authority, it's not a sign of authority, it's a sales gimmick.

    Followed backlinks is what you need to be looking at.




    Originally Posted by affdone View Post

    I also have major sites like BBC News linking to me which I thought would boost my authority a lot.
    Only If they're followed links.
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    • Profile picture of the author Mike Anthony
      Originally Posted by yukon View Post

      Forget domain authority, it's not a sign of authority, it's a sales gimmick.
      None of the metrics we have available to us are perfect and most are easily fooled because they are much smaller companies and don't have the ability to crawl and find links as Google does but a fall in any of the metrics (ahrefs, Majestic or yep even Moz) is usually a good sign that some links have been lost.

      The quality of those links to begin with is another matter.

      incidentally Majestic does a good job in this case indicating the site has been link spammed. Unfortunately that is confirmed by looking at the links.
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  • Profile picture of the author seomental
    its easy techniques.
    they are doing some special features and increasing their authority.
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  • Profile picture of the author dburk
    Originally Posted by affdone View Post

    Lately I've noticed trashy, low quality sites moving up the ranks and in some cases, knocking me off the top spot. It's clear that some of these sites have even replicated my style and technique.
    Am I the only one that sees the irony of this paragraph?

    It seems that the OP is trash talking his own "style and technique" as "trashy", and "low quality". Or, did I somehow misread that statement?

    Is the only difference in quality of content based on whether it was published by "you", or a "competitor"?

    Of course not, yet we so often speak as if it is.

    Seems to me that you are refusing to be objective about the value of your own content as compared to your competitors. Try to set your personal feelings aside and get an objective non-biased perspective of your content. You might find it lacking in the same way that your competitor's content is lacking.

    In my experience, I have noticed that most publishers/webmaster's cannot look at their own content objectively. That they judge it to be better than it is simply because it meets their own personal preferences. It doesn't matter how you feel about your own content, what matters is how Google users view and react to your content. That is what Google measures and relies upon for data used to rank your web page in their index.

    Of course there is a lot more to the SERP ranking algorithm than backlinks, though backlinks do play a major role. In the very top positions "user behavior" plays a significant role in how you rank. You may want to perform some usability testing to find and fix weaknesses in your content, while also boosting the promotion of your page.

    Don't rely on your own personal bias to evaluate your content quality and usefulness. Focus more on usefulness than Quality. Utility value is several magnitudes greater in ranking influence than "quality".

    Focus your attention on the 3 pillars of SEO:
    1. Relevancy
    2. Utility
    3. Promotion

    The second order of factors affecting your rank are less important than those primary pillars. Prioritize your optimization efforts where it will count the most.

    You will often find top ranked content to be "trashy", or of "low quality", yet somehow still useful for the searchers on Google. Google cares far more about relevance and utility value than they do about subjective opinions on aesthetic qualities of content.

    Making sure that your content is of the right "type" for the search query, and most useful for Google users helps your ranking far more than subjective aesthetics based on your own personal preferences.

    It's only when you get the content right that your promotional activities really pay off. Don't try to put the cart be fore the horse. Promoting content with low utility value is like pushing on a string. You need both high utility value and promotional effort to rank in highly competitive search terms. Create relevant and useful content, then promote the hell out of it.

    HTH,

    Don Burk
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  • Profile picture of the author bertieallsorts
    Your clearly an authority in your niche, try taking a look at these sites back-link profiles, because that is most definatley why they are out ranking you.

    Also if you have not posted in a while and they are updated more often then it could be a mixture of both.

    Bertie
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