Google Does Not Use The Keywords Meta Tag

6 replies
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Straight from Google's mouth,

Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking

Interesting....
#google #keywords #meta #tag
  • Profile picture of the author TristanPerry
    Yep, they haven't used it for at least 4-5 years now. It's just waaay too inaccurate since anyone can put anything there.

    They use meta description sometimes (they may list the meta description under your result on the SERPs), but they haven't used the meta keyword for ages now.
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  • Profile picture of the author Preciseim
    According to Matt Cutts, even the meta-description is has no effect on search rankings,

    "meta descriptions don't count in scoring (that is, determining the scores which are then used to determine what order to show the results in). So changing your meta description tag won't make your website rank higher."

    But I like the meta-description because it you can write the copy to get visitors to click
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  • Profile picture of the author Louise Green
    This doesn't mean we should stop using meta tags, imo, many other search engines read these tags and using them won't harm your rank.
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  • Profile picture of the author Agnel
    The same topic I have read today in the Search Engine Land. I would like to share the same here Google: Stop Suing Over The Meta Keywords Tag, We Don't Use It

    Thanks
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  • Profile picture of the author Smokey_Joe
    Confirms for what has been known for years is all the info google can splash out. Boring.
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  • Profile picture of the author Lucid
    > According to Matt Cutts, even the meta-description is has no effect on search rankings

    I'm surprised at this actually. But like you, I use it more with the visitor in mind.
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