Advice for SEO friendly URL structure

by 28 replies
Hey guys,

I am currently setting up a hotel booking website and I'm not so sure how to structure it.

I have landing pages for:

1. Cities
2. Sights
3. States

The main keywords are mainly "Hotels in Cityname" or "Hotels near Sightname".

What would be the best SEO friendly way of structuring the url?

https://hotels-example.com/hotels/cities/cityname
https://hotels-example.com/hotels/sights/sightname
https://hotels-example.com/hotels/states/statename

or

https://hotels-example.com/hotels/cityname
https://hotels-example.com/hotels/sightname
https://hotels-example.com/hotels/statename

or

https://hotels-example.com/hotels-in-cityname
https://hotels-example.com/hotels-in-sightname
https://hotels-example.com/hotels-in-statename

Or are there better ways of structuring it or am I just overthinking it?

I would greatly appreciate any advice and suggestions

Best,

Max
#search engine optimization #advice #friendly #seo #structure #url
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  • Profile picture of the author expmrb
    Url structure doesn't matter if you do SEO right. Choose any url among the three.
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  • Profile picture of the author ryanbiddulph
    I like the 2nd batch Max, first option/structure. Totally clean, clear and yep, you did the least over thinking with that Joking with ya, but it seems to send the most clear, direct message to Google. Site name, hotel, city name. 3 key variables in communicating with search engines to give Google and searchers exactly what they want.

    Ryan
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  • Profile picture of the author Hosting Safety
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  • Profile picture of the author marketing mammoth
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  • Profile picture of the author David Jones42
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  • Profile picture of the author Kayla Webb
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  • Profile picture of the author dipika13
    3rd one looks more pretty as it helps user clearly understand what URL is that.
    @expmrb: SEO and user friendly URL still matters for website ranking.
  • Profile picture of the author Hosting Safety
    Third one is good and it absolutely SEO Friendly URL.
    Having an SEO-friendly URL structure can help search engines and users alike navigate your website and understand more easily.
  • Profile picture of the author mahmudul nishad
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  • Profile picture of the author James Stewart0
    In my opinion, if the Seo is right then URL structure does not matter.
  • Profile picture of the author Vietnam Tour Packages
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  • Profile picture of the author benthomas642
    2nd URL structure is good as per SEO terms and conditions.
  • Profile picture of the author Arvind Kumar
    Just keep a short URL with your targeted keyword and follow the SEO on the rest of the page...3rd option is pretty simple and says a lot in few words....!!!
  • Profile picture of the author abhishek singh
    You should use that URL which will be easy to read and eye-catching for the user. According to me, the third URL batch will be the best for you.
  • Profile picture of the author Rajesh Jhamb
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  • Profile picture of the author niimdigital
    I Thought URL Structure is very Important part of an On-Page SEO, Basically, If Your URL is defined then Search engine as well Users clear about where he is going or not, URL structure should be small and descriptive, mainly SEO's Focus on Keywords in URL, You Can Include City in URL.
  • Profile picture of the author Career 2nextorbit
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  • Profile picture of the author dave_hermansen
    According to Google, the URL is not going to help the page rank better so it really does not matter. I like the third option the best but it is just a personal preference that does nothing for SEO.

    Unfortunately, far too many SEO websites that should know better put together flimsy studies where they "prove" that the URL matters by using correlations that do not factor in page content, links, click through rate, and all of the other 200 things that Google uses to rank websites.

    Your choice: You can believe Google or theories.

    And, I should add that the average internet user does not look at URLs at all. Most people using computers don't even see URLs. They click on anchor text and don't even notice what is going on WAY up there in the browser's URL section.

    You might want to check out this post - http://www.thesempost.com/the-import...ing-to-google/
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    • Profile picture of the author yukon
      Originally Posted by dave_hermansen View Post

      According to Google, the URL is not going to help the page rank better so it really does not matter. I like the third option the best but it is just a personal preference that does nothing for SEO.

      Unfortunately, far too many SEO websites that should know better put together flimsy studies where they "prove" that the URL matters by using correlations that do not factor in page content, links, click through rate, and all of the other 200 things that Google uses to rank websites.

      Your choice: You can believe Google or theories.

      And, I should add that the average internet user does not look at URLs at all. Most people using computers don't even see URLs. They click on anchor text and don't even notice what is going on WAY up there in the browser's URL section.




      Good grief, Google isn't going to hold your hand while you rank pages. That's fantasy band camp stuff.

      URLs do matter, hierarchy matters and can generate both Sitelinks and Mega Sitelinks which Google will never tell you. Go read their documentation on Sitelinks, all useless info. that doesn't generate Sitelinks
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  • Profile picture of the author Tiendinhau
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  • Profile picture of the author hiếu nguyễn ngọc
    The second way is better for you, bro. But is does not matter. Good URL is URL have the best information for your customers.

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