Let's say I have multiple pages different "Kansas City Cap" or really any keyword.
Would it make sense to put more effort into ranking a search page within my site for that keyword?
My thinking is,
It is hard/expensive to get high quality real authority links. I'm thinking if I put these links towards a search result page, not only will juice flow to the result pages, it also may grab the reader to other pages.
What I don't know is,
Does Google give search pages less credibility?
Would this be a waste of good links/money?
Can this actually hurt your site?
Thank you to anyone that is willing to help with this question.