Best SEO Strategy for Franchises?
- SEO |
In the case where a business has franchises (not talking McDonalds, but maybe a small business that has offices 8-10 offices each in a different state) what's the best SEO Strategy?
Obviously you can create local business citation listings but the Google 3-Pack results also factor in organic rank in addition to proximity to the user's location (and other things).
Is it worth spending the significant time and money to create 8-10 unique websites that just share the business name and logo but otherwise all have unique content. That would seem very hard to do if all 8-10 locations provide the same exact services in the same exact way with the only difference being their physical location.
Or would a better, more reasonable strategy to just have a main website and then have one profile page for each location with NAP, photos, unique description of the location, maybe a second page highlighting the staff at that location. But the home page and service description subpages would all be shared.
Obviously you can create local business citation listings but the Google 3-Pack results also factor in organic rank in addition to proximity to the user's location (and other things).
Is it worth spending the significant time and money to create 8-10 unique websites that just share the business name and logo but otherwise all have unique content. That would seem very hard to do if all 8-10 locations provide the same exact services in the same exact way with the only difference being their physical location.
Or would a better, more reasonable strategy to just have a main website and then have one profile page for each location with NAP, photos, unique description of the location, maybe a second page highlighting the staff at that location. But the home page and service description subpages would all be shared.