Where is the SEO going for 2017? How to satisfy Google?

SEO trends for 2017, a 2016 sequel?

SEO trends observed in 2016 remain valid for this year. For a good SEO of your website, it is important to follow some of these SEO trends for 2017:
The indirect impact of social networks

Social networks increase the visibility of your website. Through the publication, sharing and development of your community, you increase your audience and it is a good signal sent to Google. Moreover, your publications on professional social networks such as LinkedIn or Viadeo allow you to stand out in the search results. This is also a good opportunity to create interesting backlinks.
Videos, always appreciated content

They are now placed at the heart of an SEO SEO strategy, video is a type of content appreciated by Internet users. A video posted on YouTube and shared on social networks allows you to improve the visibility of your website. Ultimately, this will allow you to be better placed in the search engine results.
Mobile, responsive design more inescapable than ever

Marketing actions targeted at mobile users work very well. To enjoy it, your website must be responsive design and adapt to mobile screens. In addition, your Mobile Friendly pages need to be loaded quickly, it is essential to position your web pages well.
When the loading time is too long, this causes a high bounce rate and a low conversion rate. This finding justified the creation of web pages in AMP format, these pages at the time of fast loading on Smartphone allow Google to offer a good user experience .
John Mueller, Google's "SEO spokesperson" announced that with Mobile First , referencing a website for Google will have to move towards the mobile user experience.
For a site unsuited to Smartphones, the consequences in terms of positioning and visibility will be increasing. Responsive sites are favored by Google in its search results since 2016.
Voice research, a fast-growing trend

The growth of voice search is to be taken into account in your SEO strategy for 2017. Indeed, more and more people ask their questions to Google rather than to enter them. In addition, Google often offers # 0 positions on voice searches.
Com Score, an American-based advertising company based in Virginia, estimates that by 2020 there will be 50% of research done orally.
Content is always ROI

The quality of text content is more than ever topical. Added to the production of quality content, the use of semantic tags helps to structure and prioritize your text content. Google will appreciate your marking efforts and will reward you in return. Indeed, semantic tags help search engines better understand the editorial content of your web pages.
The inescapable local referencing

Local search continues to progress, this involves adopting an SEO strategy for local SEO. Consider integrating keywords that target the city and the surrounding area of ​​your physical storefront if your business has one.
The HTTPS protocol and the SSL certificate, an obligation?

Secure your website by passing it in HTTPS with the SSL certificate is essential today, especially if you collect sensitive data! Google may grant you an " SEO Bonus " if you do not delay. Otherwise, you may lose visitors to secure sites .
We start using the HTTPS protocol as a positioning factor. For now, this indicator has very little weight, in order to allow time for webmasters to switch to the HTTPS protocol. Source: Google in August 2014
Mobile applications always have the coast

Without a direct link to SEO optimization for 2017, mobile applications are still "fashionable", they are very popular with young people.
Google's priorities, impacts on SEO for 2017?

The Google Search Quality Team aims to keep the most relevant search results possible. This implies for Google to fight daily against spam polluting the index of its engine.
Journalists Danny Sullivan and Barry Schwartz asked Gary Illyes, Webmaster Trends Analyst at Google in Zurich, on what areas webmasters and SEOs should invest.
Without further explanations, Gary Illyes of Google exposes the 3 SEO priorities for 2017:
The machine learning

Machine Learning or automatic learning gives machines the ability to learn without being explicitly programmed.
Machine Learning is one of the components of Google's algorithm, along with the Panda and Penguin filters or RankBrain . Even if automatic learning becomes important, it will not replace the core of Google's algorithm.
To justify Machine Learning and satisfy ever more demanding Internet users, Peter Norvig, Google's director of research said in an interview:
Google needs to be "smart" in the sense that it needs to understand the user's needs, in order to help them build their knowledge of the world.
The rise of Machine Learning in the Google algorithm will have for the following effects:
An increase in the importance given to the quality of the content,
Highlighting sites that provide a good user experience.
For commercial purposes, machine learning allows predictive analysis, analytical models allow to "produce reliable decisions and results".
The Google AMP format for mobiles

The Google AMP format creates lightweight web pages with optimal upload time. There are three distinct parts in the MPA:
The AMP HTML with restrictions for reliable performance and extensions for building rich content.
AMP JS is the library that provides fast rendering of AMP HTML pages.
The AMP cache , which can be used to serve cached AMP HTML pages.
The presence of web pages in AMP format is an optimization factor SEO for 2017.
Structured data

Structured data are information framed by specific tags in the source code of web pages. They allow search engines, and Google in particular, to interpret that data in a certain way.
These data are then displayed in the search results to enrich them. The presence of structured data in your web pages is now essential for the referencing of your website.
Structured data in your web pages allows Google to display additional information in its search results. For example, your address and phone number can be displayed in Google search results.


To improve your SEO and increase your visibility, it is important to adopt a good SEO strategy for 2017. Feel free to follow the trends of the year and think about satisfying Google!
Sources: Moz.com, Google.com, Oncrawl.com