Average position differences in mobile and desktop

by Tomas Čečot 2 replies
Hi there,
while analysing my data, recognised this problem:

What SEO factors can impact such a huge difference in position between mobile and desktop?
#search engine optimization #average #desktop #differences #mobile #position
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  • Profile picture of the author Tony Marriott
    That is Ad data. SEO has no effect on ad positions

    It's likely that the desktop bids for that keyword/group are higher than the mobile bids. So if you are bidding the same on mobile and desktop then your desktop ads may show less and/or at lower positions. You should probably increase your desktop bid and decrease your mobile/tablet bid.
    Of course that will depend on what your conversions are like for each platform. If mobiles are converting well then maybe not reduce the bid. CTR will likely suffer as well.

    You need to look at all the targeting factors including geo/demographics/platform/bid price to fully assess what needs doing.
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    • Profile picture of the author Tomas Čečot
      It has been taken out Google search console. We don't use Adwords and other marketing channels, only SEO.
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