Reducing the size of a website considerably

by Trix8
9 replies
  • SEO
  • |
Hi There,

I would like to hear your opinion about the impact could have on a website if we reduce the number of pages considerably.

My client site has more than 4000 articles only 8% of their traffic is organic, most its traffic is Paid and Social. We are now planing to remove 3000 articles and leave only the 1000 that drive more traffic. Do you think this could have a huge impact on the site if we redirect the 3000 urls that we are removing?. These 3000 urls represent 42% of the organic traffic.

Thanks in advance.
T
#considerably #reducing #size #website
  • Profile picture of the author expmrb
    Why would you want to remove them. Are they duplicate or copied content?
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    • Profile picture of the author Trix8
      Hi Expmrb,
      Well basically we would like to optimise them with a new platform and we´ve decided to do it with the first 1000
      Thanks
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  • Profile picture of the author MikeFriedman
    If the content sucks, it is worth removing them. If you 301 redirect each individual URL to a related URL that will minimize any damage.

    What you may lose though is any internal links that were built throughout those articles and their anchor relevance.
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  • Profile picture of the author yukon
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    If you have 3,000 pages/articles that aren't worthy, whats the other 1,000 pages look like? Same stuff?
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    • Profile picture of the author expmrb
      Originally Posted by yukon View Post

      If you have 3,000 pages/articles that aren't worthy, whats the other 1,000 pages look like? Same stuff?
      If these 3000 pages are not drawing much organic traffic. Doesn't necessarily it means that they are worthless.
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      • Profile picture of the author Trix8
        Yes that´s the point. We are just picking up the 1000 articles that are driving more traffic but doesn't mean that the other ones are bad.

        So as per your comments, as long as we implement 301 redirections in each page should be fine. Google will not penalise us for having to many redirections or for reducing the site?

        Thanks,
        T
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      • Profile picture of the author yukon
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        Originally Posted by expmrb View Post

        If these 3000 pages are not drawing much organic traffic. Doesn't necessarily it means that they are worthless.

        Nobody in their right mind would delete good pages from their site, especially by the thousands.
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  • Profile picture of the author jamie3000
    I'll be honest I have no direct experience with this theory but I've seen it many times on digital agency blogs. In theory deleting these pages will allow more internal link juice to your good ranking pages. They do recommend killing off pages that don't rank or generate traffic.

    What looks like better quality content to Google. A site with 10 pages and 100 backlinks or a website with 500 pages and 100 backlinks...

    Keep in mind if you 301 pages with backlinks you will lose around 0.85 juice.
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  • I'd suggest keeping those articles and optimizing them for the keywords they rank for.

    If there are pages that rank 50 and below, yes remove those.
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