Warrior Adsense tips for newbie's #2.
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Here is the second tip that I have derived from reading through threads on this forum and some material in other places that might prove real useful for newbie's like me, to Adsense marketing.
The hardest thing for me has been to sort through the mountain of information available about Adsense. Reading these tips should help.
This next one comes from Google's own Matt Cutts. It confirms some important principles of Adsense success that have been mentioned often on this forum. I've highlighted comments made by Matt that address these principles.
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From: Google Librarian Central - Article 12/2005 - 1
Per Matt Cutts of Google:
"Now we have the set of pages that contain the user's query somewhere, and it's time to rank them in terms of relevance. Google uses many factors in ranking. Of these, the PageRank algorithm might be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
But we use many factors besides PageRank. For example, if a document contains the words "civil" and "war" right next to each other, it might be more relevant than a document discussing the Revolutionary War that happens to use the word "civil" somewhere else on the page. Also, if a page includes the words "civil war" in its title, that's a hint that it might be more relevant than a document with the title "19th Century American Clothing." In the same way, if the words "civil war" appear several times throughout the page, that page is more likely to be about the civil war than if the words only appear once."
"As a rule, Google tries to find pages that are both reputable and relevant. If two pages appear to have roughly the same amount of information matching a given query, we'll usually try to pick the page that more trusted websites have chosen to link to. Still, we'll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant. For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com.
Once we've made a list of documents and their scores, we take the documents with the highest scores as the best matches. Google does a little bit of extra work to try to show snippets - a few sentences - from each document that highlight the words that a user typed. Then we return the ranked URLs and the snippets to the user as results pages."
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Carlos
The hardest thing for me has been to sort through the mountain of information available about Adsense. Reading these tips should help.
This next one comes from Google's own Matt Cutts. It confirms some important principles of Adsense success that have been mentioned often on this forum. I've highlighted comments made by Matt that address these principles.
--------------------------------------------------------------------
From: Google Librarian Central - Article 12/2005 - 1
Per Matt Cutts of Google:
"Now we have the set of pages that contain the user's query somewhere, and it's time to rank them in terms of relevance. Google uses many factors in ranking. Of these, the PageRank algorithm might be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
But we use many factors besides PageRank. For example, if a document contains the words "civil" and "war" right next to each other, it might be more relevant than a document discussing the Revolutionary War that happens to use the word "civil" somewhere else on the page. Also, if a page includes the words "civil war" in its title, that's a hint that it might be more relevant than a document with the title "19th Century American Clothing." In the same way, if the words "civil war" appear several times throughout the page, that page is more likely to be about the civil war than if the words only appear once."
"As a rule, Google tries to find pages that are both reputable and relevant. If two pages appear to have roughly the same amount of information matching a given query, we'll usually try to pick the page that more trusted websites have chosen to link to. Still, we'll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant. For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com.
Once we've made a list of documents and their scores, we take the documents with the highest scores as the best matches. Google does a little bit of extra work to try to show snippets - a few sentences - from each document that highlight the words that a user typed. Then we return the ranked URLs and the snippets to the user as results pages."
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Carlos