Dup Content from Dropshipper

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  • SEO
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Hi,

This is a tricky one, so thank you for taking the time.

We have a 'www' site, and a 'store.' site.

Currently our 'www' site has about 400 pages (all unique content), and it ranks very well for many keywords.

When people browse our 'www' they have many options to go to our products pages, which are all on the 'store.' subdomain. Including a 'Store' item in main nav.

The 'store.' site is a feed from a dropshipper, hence each product's content is duplicate from the dropship source. The 'store.' site has 15k different product pages (dup content).

In order to improve UX, we want to redesign the 'store.' site, and migrate it to the 'www' site so users don't move from one subdomain to another.

My question is:

If we migrate all these products from the dropshipper to the 'www' site, will it hurt the rankings of the 'www' pages that currently rank?

Our goal: Maintain the existing rankings of the 400 original 'www' pages.

So far we thought about 4 different options:

1. Move all 'store.' pages to 'www' URLs, and then redirect all the 'store.' pages to their new 'www' URLs.
2. Same as above + "nofollow" all internal-links to dup content product pages.
3. Create a copy of all 'store.' product pages on the 'www' site, and KEEP the 'store.' pages live, and then Cononicalize each duplicate page on the 'www' version to it's 'store.' URL.
4. Redesign the 'store.' site to offer the better UX, and then over time rewrite content for important products, and manually move these rewritten pages, one by one, to the 'www' site. (Option 4 will take a long time, and will require a lot of resources.)

Do you think option 1 is safe?


Thank you!
#content #dropshipper #dup

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