Thin content = nonsense? I can see a big opportunity.
- SEO |
Let's say for example, we market 'Hotels'.
We had pages as follows..
page 1 = Hotels in Wembley
page 2 Hotels in Wembley Park
page 3 Hotels in Soho
page 4 = Hotels in Soho Square.
Pages 2 and 4, were near duplicates of their previous ones with some different results.
We were told this was spammy and to remove the pages.
So areas pages, we had about 4000 and culled them overnight, with other changes and lost half our traffic. We weren't sure if this was to be expected, but we hoped that at the next Panda update we would see a surge when google realised our site was cleaner.
Result?.. **** all at the next update.
No change and traffic declining.. We started link building last year organically and finally saw a difference but we are at a fraction of our organic visibility that we used to be.
We have 3000 pages now against the 35,000 we used to have.
Now, and on the other hand, I have noticed a competitor rise and rise. According to ahrefs, their traffic is at 9,000 compared to my dismal 400. Their link portfolio is stronger, probably slightly better optimised site, but I noticed something very interesting today..
They don't have hotels on i.e. 'Sesame Street'. Let's say sesame street is a legit street in London and not a place where overgrown yellow birds talk to a fading celebrity.
This website has a page that reads:
Hotels on Sesame Street.
.. now when you go onto that page, you see results 'close by' but nothing on that street. Every result as you go down the page has proximity to Sesame Street,
i.e. 2.1 miles from Sesame Street
3.4 miles from Sesame Street
So they have got some sort of relevance there.
I think they have done this 100's if not 1000's of times over. This goes against everything I thought I knew about panda so I'm so confused as to why they are ranking so well with this. Any thoughts?
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Benjamin Ehinger -
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