CTR - do people count it by page views or uniques?
- SEO |
Quick question about clickthrough rates. If someone says he has a 10% CTR, does this mean that 10% of the page views for their site resulted in an ad click, or 10% of the uniques end up clicking on an ad?
Very often I'll have visitors viewing 3 or 4 pages, which results in a low CTR if I go by page views - just want to see if I'm way off the mark as compared to the other CTRs that people claim.
Thanks, as always, for your help!
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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