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What to try when Google excludes your URL only from high-traffic search terms and results?

by ppseo80
6 replies
  • SEO
    • |
We have a high authority blog post (high PA) that used to rank for several high-traffic terms.

Right now the post continues to rank high for variations of the high-traffic terms (e.g keyword + " free", keyword + " discussion") but the URL has been completed excluded from the money terms with alternative URLs of the domain ranking on positions 50+. There is no manual penalty in place or a DCMA exclusion.

What are some of the things ppl would try here? Some of the things I can think of: - Remove keyword terms in article - Change the URL and do a 301 redirect - Duplicate the POST under new URL, 302 redirect from old blog post, and repoint links as much as you have control - Refresh content including timestamps - Remove potentially bad neighborhood links etc

Has anyone seen the behavior above for their articles? Are there any recommendations?

/PP
#excludes #google #hightraffic #results #search #terms #url
  • Profile picture of the author michaelkoehler92
    Here are a few things that would have caused this. Overuse of keywords in your articles, Bounce rate of your articles, Your competitors are pushing you down.

    Best would be track things down and work accordingly.
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    • Profile picture of the author ppseo80
      Thank you;

      re: overuse of keywords
      It is one of the things we are trying - we will report back/

      re: bounce rate
      do you think the bounce rates of GA or Similarweb are worth looking at or are there better tools do do a direct compartiosn?

      re: competitors
      That can be excluded; in that case the site would still rank top 100 given it used to rank top 3 and is very competetive from a backlink perspective; negative seo can be excluded as well as we have good visibility into the backlink profile.
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  • Profile picture of the author expmrb
    I think your competitors are pushing you down. Check your competitors backlinks see what they are having.
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    • Profile picture of the author ppseo80
      re: competitors
      That can be excluded; in that case the site would still rank top 100 given it used to rank top 3 and is very competetive from a backlink perspective; negative seo can be excluded as well as we have good visibility into the backlink profile.
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  • Profile picture of the author DABK
    What's happening to you is that you want to rank for competitive keywords and have not done the SEO required to rank for competitive keywords.

    Get backlinks, especially from pages that have backlinks themselves. Also, link from pages inside your site to the pages you want ranked for the competitive keywords, and link to the pages that link to those pages too... Look into Silo structure for this.

    Also look into the skyscraper technique (i.e., creating one amazing piece of content, so amazing that website owners who don't know you, if they came upon it, would link to it),
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    • Profile picture of the author ppseo80
      Thanks DABK; all these things are in place. If you follow my post this article has been ranking top 3 prior so it has the authority to rank and wouldn't have fallen completely out of the serps.
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