How to find "buyer keywords"?

http://www.warriorforum.com/warrior-...ts.html#574816

That might be helpful. It's a collection of "buyers' keywords."

Nice thread.

I am looking for a good tips or definition about "buyer keyword"

Taking it one step further. What is a good conversion rate? I convert about 10% of my clicks to leads, which is a sale for me so to speak. It is expensive in my niche paying for 10 clicks to get 1 lead, but I wouldn't even know if this is good or not.

In the recent months with some testing, I find that local results are extremely targeted and have hungry buyers. For example, "tv repair" vs. "tv repair California". I find that the second keyword gets much better results.

I have a site that I built and planning to rent. It's extremely targeted and only gets like 2-3 searches daily but I get phone calls (I put my number on it to test conversions) and e-mail inquiries on a regular basis.

Conclusion: Keywords with city names are buyer keywords.

10% is generally considered a very good conversion rate. In fact, even 5% is considered pretty good for most websites. If 10 clicks is too expensive for you and 1 sale doesn't pay for 10 clicks then the problem may just be that your niche is too expensive (or your commission is too low.) Or it could mean that you are paying too much per click. Possible solutions to this are to try lowering your PPC bids or try ranking organically for your keywords. Imagine, if you're on the first page of search results, you won't have to pay for any clicks. That would save you a lot of money but it's also a lot of hard work to get your site ranked highly.

I know the OCI (commerical intent) feature in Micro Niche Finder is supposed to give you an indication on how strong the keyword is as a 'buying' phrase. The higher the percentage, the more likely it is to convert.

One way to know if a keyword is a buyer keyword is if it has the product name in it.

For example, if someone is searching for lcd tv 40 inch - that isn't a buyer keyword. The person still needs to decide which brand, and which model.

So, a buyer keyword would look like "lcd tv samsung LN32B460 40 inch" . Now the person knows exactly which product wants to purchase, and he is looking for the best deals on the internet.

I learn this by watching the home video study course from buyer keywords generator website. You should check it out

They have a lot of videos that will teach you how to find buyer keywords, as well as tone of useful stuff on how to find hot products , where to look etc etc.

Just do a search on google after buyer keywords generator, and on their website you will find alink to their video course.

Good luck!

If you're talking about AdWords then I remember a while back when my Google rep told me to use negative words in the campaign such as 'review', 'free', 'info' etc which are not buyer keywords.

You have three types of keyword phrases

Generic Terms - Holidays (If you EVER rank for this, it will get you traffic but very little conversions) - use very sparingly if not at all in PPC Campaigns. At this stage of the buying cycle the visitor is not sure whether they're coming or going.

Niche Terms - Cheap Holidays To <destination> - This is a mediocre term that will probably get you some targetted traffic and maybe some conversions. At this stage of the buying cycle, visitors have an idea of where they're going but need to make that decision.

Specific Terms - Cheap Holidays to <destination> resort/hotel name - At this stage of the buying cycle, the visitor has made a decision that this is the likely place they want to stay and chances are they're looking for the best price/product to purchase.

I was using a PPC example there but theres nothing to say you can't use this for affiliate marketing or SEO.

Hope that was helpful, wanted to make that easy for different levels of expertise.

Zaheer

I guess those "how to.." keyword fall into seeking information as well?

For example, let say dog training.

Which actually look like a buyer keyword to you?

how to train a dog to bark
dog training guide
learn to train a dog
<add more>