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I have an index.html page with good rankings, I want to change it's content, will I lose ranking?

by madison_avenue
5 replies
  • SEO
    • |
I have an index.html page(home page) with good search engine rankings, I want to change it's content will I lose ranking? The page has good back links.

The article I have on the home page is now out of date, I want to completely change it. I am concerned that if I change anything, the page may get down graded. Will my on page seo suffer? What would you do in a situation like this.
#change #content #good #indexhtml #lose #page #ranking
  • Profile picture of the author winebuddy
    As long as the keywords and keyword saturation are still there, it shouldn't hurt you. Google likes new content anyway so it may even give you a temporary boost in rank.

    just my 2 cents.
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    • Profile picture of the author madison_avenue
      Originally Posted by winebuddy View Post

      As long as the keywords and keyword saturation are still there, it shouldn't hurt you. Google likes new content anyway so it may even give you a temporary boost in rank.

      just my 2 cents.
      Yes that's what I felt, I want to re-rewrite the article using the same keyword plus a few more. But have heard of strange things happening sometimes when you change a page! That's why I wanted to check with you guys first.
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  • Profile picture of the author SurviveUnemployment
    If you change it dramatically, it will definitely drop like a stone. Do it bit by bit.
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  • Profile picture of the author Bruce Hearder
    But I would strongly suggest you keep the title of the pages the same.
    Especially the positioning of the keywords in the title..
    Change the title too much and you will suffer in the rankings..

    Hope this helps

    Bruce
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  • Profile picture of the author madison_avenue
    Thanks for your really helpful replies guys, I'm glad I checked with you guys first. I think I will making very few changes to the page and I shan't be touching the title description and keyword location within it. I think the maxim "If it ain't broke don't fix it", may apply here.
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