Spyfu daily search numbers vs Google adwords numbers

Hi clickbump,

Your numbers don't seem that far off from what you might expect.

18,000 searches a month equals 600 searches per day. On average about half of all searches are abandoned without any click at all, so that would bring the total clicks to about 300 per day for all the results on that SERP. Of those clicks the #5 position will typically get about 4.9% of all clicks, or about 15 clicks a day. While that is an average number, some keywords will have substantial competition from sponsored listings that could shave as much as two thirds of the total clicks. Bringing the clicks for a position #5 listind down to 4-5 a day.

Now a really effective title and description could improve your CTR, conversely a less effective title and description could cause your total clicks to drop to 1 or 2 per day, within the range of your reported numbers.

Well said Mark, and you make a good point. I think the point I'm making is that my basis of comparison is my entire collection of sites. I'm just saying that I have had predictable results from ALL my sites except this one. I follow a formula and I can predict with reasonable accuracy based on my formula, how a site will do. Until this site. (calling it a "formula" is perhaps a stretch, there is a fair amount of intuition involved in this game, but to the extent you have available data and a system/formula for evaluating that data, then you need to be able to trust that the data is reliable or your efforts are just going to be wildly unpredictable)

The numbers are so skewed from my other sites to make it clear to me that something is amiss in adwords reporting search numbers for this site. That's really all I'm saying and I'm beginning to track spyfu's daily search as perhaps a more accurate and consistent indicator.

Again, its way too little data to say adwords gets it wrong consistently, that's definitely not what I'm saying, since I've been able to predict with some accuracy, based on adwords results, my other site's performance.

So what I'm really seeking to do with this topic is to engage a conversation on how to effectively use spyfu's daily search results (either in conjuction with or exclusive of adwords keyword tool) to get a reasonable understanding of how much traffic a KWP might attract.

And it further interests me that spyfu's daily search numbers are wildly different on several KWP from adwords results on the same KWP.... and that's something I want to dive further into to see which plays out to be amore accurate predictor of reality.