CPC for Content out of control!

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(Note:This may be a duplicate thread; sorry I'm new)

Well, it finally happened...

An event so baffling that it drew me out of hiding and into the limelight.

I have created a new product and am selling via adwords. The roi WOULD be great if I could just get the cpc down to around .10. Unfortunately, google has ranked all my keywords as OK or Poor.
I've deleted the poor keywords (even though they are very relevant and highly optimized on my landing page). The content campaign is bringing the lion's share of traffic, and conversions...

Wise warriors, is there a way I can lower the cpc on the content network? How does one improve the quality score for content?

BTW, I am pretty good with adwords (taken their exam, run several campaigns, etc.) and have read all the learning center postings forward and backwards. I don't say this to toot my own horn; just wanted to let everyone know that
I've fully researched this issue with Google to no avail.

Any advice is greatly appreciated.

Thanks!
#content #control #cpc

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