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What holds more backlink weight to Google, Site Links or Page Links?

by clickbump
8 replies
  • SEO
    • |
When I'm evaluating competition, I look at PR and Yahoo backlink count as a first pass (I use MNF and other tools later).

I reason that anything below a 3 in PR and less than 50 *Page* backlinks (not SITE backlinks) are easily beatable with an exact match keyword along with my SEO optimized CSS templates.

Can someone clarify the weight of Site backlinks vs Page backlinks in your experience? Should I be including Site backlinks in my evaluation?
#backlink #google #holds #links #page #site #weight
  • Profile picture of the author askloz
    Mark, you're wrong. Using the yahoo explorer will show you ALL the backlinks, Google doesn't because they dont want you to reverse engineer their algorithm, they randomly select which backlinks to show you. Yahoo doesn't. Yahoo doesn't even de-cache updated pages! It's a hog for caching all sorts of crap.

    to answer O.P's Q, well that all depends, is the home page highly related? most often than not, there's not enough content on the home page, inner pages do, so an inner page you can get a back link from, should it be the same PR, will be more powerful than a link from the home page with lesser content.

    But it's not just about that, is the page you get a link from have your phrase in their title, description and in the page content AND does it have other 3rd party related links in the inner page as well, if so, better your page ranks!
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    • Profile picture of the author mark135
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      • Profile picture of the author MichelledGrace
        Originally Posted by mark135 View Post

        you're a moron yahoo doesn't show you anywhere near the backlinks a website has

        learn your trade before you start preaching loser
        No mark135, Yahoo!'s backlink-count is quite accurate actually.

        If all else fails, try BacklinkWatch instead.

        Anyway, one that gets aggravated easily aren't good "authority" on the subject.
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  • Profile picture of the author clickbump
    Thanks for the feedback guys.

    When checking the competition in Google, I check the keyword phrase both with quotes and without. My practice is to use the search results without quotes to get a sense of the baseline sites that appear.

    Then I do a search with quotes to determine if those same sites appear and in the same position. If so, they are the ones I'm looking to beat, if not, my job is much easier.

    I use the search "KWP" for those sites that are optimized for the kwp and the actual competition I will need to beat to outrank them.
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  • Profile picture of the author askloz
    yeh, but using quotes is not your true competition... click on my profile and search for my posts, might take a while though to find the post in question that shows your real competition.
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  • Profile picture of the author jasonmorgan
    aren't we a feisty crowd

    might want to recheck those numbers mark135

    yahoo = 68788
    altavista = 14900
    alltheweb = 13200
    backlinkwatch = 57080

    sombody needs to work on their SEO investigation skills
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  • Profile picture of the author jasonmorgan
    lol... I'm just saying...

    anyway, back on topic...

    Can someone clarify the weight of Site backlinks vs Page backlinks in your experience? Should I be including Site backlinks in my evaluation?
    I think you need to look at both. A site with a lot of authority tends to cast a wide umbrella of authority to additional long-tail keywords.

    These additional long-tail keywords are weaker and easier to beat but the strength and content of the main site may have an impact on how weak or easy those long-tail keywords are to beat.

    A health site that ranks well for several health keywords my be tougher to beat than a newsweek article. The newsweek article has gained rank based on the strength of newsweek and it's site authority but it's on shaky ground where the health site is all about health so it has more weight when it comes to other health related keywords.

    That is my hypothisis

    Is that what you were asking?
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