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Google AdWords Question ...

by Jonathan 2.0 Banned
7 replies
  • SEO
    • |
Hi Warriors,

I hope everyone is having a good day.

I have a quick question about Google AdWords (and other PPC providers). Basically, I want to set up an AdWords campaign with a sales letter that is the same for 5
campaigns except for a "keyword" on the page. So, fundamentally, it will be the same web page/sales letter except for different keywords.

An example would be:

(Headline)
"How To Buy Cheap Real Estate in Florida ..."
"How To Buy Cheap Real Estate in Utah ..."

Does Google (and other PPC providers) allow this? Or do they consider is "spamming?" Plus, is there anything else I should be concerned about?

Thank you for your help.

Cheers,
Jonathan P.
#adwords #google #question
  • Profile picture of the author sweetfranky
    Hi Jonathan,

    I don't think google will mind as long as your not targeting the exact keywords for the same campaigns.

    Is this what you mean?

    Campaign A targets the keyword "Red Car" ---> widget.com/red-car

    Campaign B targets the keyword "Blue Car" ---> widget.com/blue-car(same page as widget.com/red-car but with "blue car" as kw)
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    • Profile picture of the author Jonathan 2.0
      Banned
      Originally Posted by sweetfranky View Post

      Hi Jonathan,

      I don't think google will mind as long as your not targeting the exact keywords for the same campaigns.

      Is this what you mean?

      Campaign A targets the keyword "Red Car" ---> widget.com/red-car

      Campaign B targets the keyword "Blue Car" ---> widget.com/blue-car(same page as widget.com/red-car but with "blue car" as kw)
      Almost. (I think).

      The way you've described it is correct providing that the keywords "Blue Car" will be on ALL of the blue car webpage. And then the keywords "Red Car" will be on ALL of the red car webpage. So, fundamentally the web pages will be the same except for the "keyword" (which will be in the headline, body copy, etc.)

      Thank you for your time Sweet Franky. Much appreciated.
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  • Profile picture of the author Lucid
    Google has no problem with dynamically inserting keywords into your page. I would just be careful on how you do this as you want your headline and text to make sense depending on the keyword.
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  • Profile picture of the author grangonzo
    That's perfectly acceptable.
    Is natural to want to target different markets with specific keywods.

    Go ahead and do it that way, you won't have any issue at all.
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    • Profile picture of the author Jonathan 2.0
      Banned
      Awesome. Thanks guys.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author SouthamptonAngel
    It is acceptable. To save you work, I'd suggest that you might automate it by passing the keyword as a variable (for instance)
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