AdWords Keyword Niche Question
- SEO |
Hi,
I have a niche business in my local area and I have a question about adwords keywords and relevance. I'll demonstrate the problem in a made-up example below:
-Assume I have a simple site for my fictional chemistry tutor business. The pages on my website are: home, services, and contact.
-Let's say my 5 super-focused, researched, great keywords are these:
chem tutor somerville ma
chem tutor medford ma
chem tutor malden ma.
chem tutor burlington ma
chem tutor cambridge ma
Assume I've done the appropriate SEO placements and have these keywords in my title tags and content, etc -- all the same for the 3 pages (please ignore for this example that all 5 keywords are on all of the pages -- I know that's a proverbial "no-no")
=====================================
Here's the question.
Now I'd like to expand my adwords to cover these keywords:
chem tutor springfield ma
chem tutor worcester ma
The problem is that these keywords are a bit farther away from my geographical location -- but not so far away that I couldn't do business with people there.
I don't want to optimize the title tags, etc. for these two keywords (springfield, worcester) because the 5 keywords above are much better and more relevant for me. I don't want to dilute the 5 "super" keywords I have above for my pages -- but I also don't want to miss out on potential business.
That being said, AdWords is unhappy with me because it doesn't find the "springfield" and "worcester" keywords in my pages.
Should I thus create two new service pages just for these two keywords?
So for example, for the 5 keywords I'm great with, just continue to link the ads to "services.html" as I'm doing now.
And for the springfield keyword, to create an ad with the "springfield" keyword linked to a page "services1.html" that is ripe with the "chem tutor springfield ma" keyword.
And for the worcester keyword to do the same thing and create a page "services2.html" that is ripe with the "chem tutor worcester ma" keyword.
So in effect I'd have three copies of the services page.
services.html for the 5 super keywords
services1.html for springfield
services2.html for worcester.
Is this what people do?
Anyway, you get the idea. Thank you so very much in advance for taking the time to read this post and for any advice.
R
I have a niche business in my local area and I have a question about adwords keywords and relevance. I'll demonstrate the problem in a made-up example below:
-Assume I have a simple site for my fictional chemistry tutor business. The pages on my website are: home, services, and contact.
-Let's say my 5 super-focused, researched, great keywords are these:
chem tutor somerville ma
chem tutor medford ma
chem tutor malden ma.
chem tutor burlington ma
chem tutor cambridge ma
Assume I've done the appropriate SEO placements and have these keywords in my title tags and content, etc -- all the same for the 3 pages (please ignore for this example that all 5 keywords are on all of the pages -- I know that's a proverbial "no-no")
=====================================
Here's the question.
Now I'd like to expand my adwords to cover these keywords:
chem tutor springfield ma
chem tutor worcester ma
The problem is that these keywords are a bit farther away from my geographical location -- but not so far away that I couldn't do business with people there.
I don't want to optimize the title tags, etc. for these two keywords (springfield, worcester) because the 5 keywords above are much better and more relevant for me. I don't want to dilute the 5 "super" keywords I have above for my pages -- but I also don't want to miss out on potential business.
That being said, AdWords is unhappy with me because it doesn't find the "springfield" and "worcester" keywords in my pages.
Should I thus create two new service pages just for these two keywords?
So for example, for the 5 keywords I'm great with, just continue to link the ads to "services.html" as I'm doing now.
And for the springfield keyword, to create an ad with the "springfield" keyword linked to a page "services1.html" that is ripe with the "chem tutor springfield ma" keyword.
And for the worcester keyword to do the same thing and create a page "services2.html" that is ripe with the "chem tutor worcester ma" keyword.
So in effect I'd have three copies of the services page.
services.html for the 5 super keywords
services1.html for springfield
services2.html for worcester.
Is this what people do?
Anyway, you get the idea. Thank you so very much in advance for taking the time to read this post and for any advice.
R
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