The 25% PPC Formula
- SEO |
Hi All, I'm pretty new to internet marketing and PPC in general. I've just created a new product, and launched my first PPC campaign.
While doing my keyword bidding, I found something interesting. Instead of bidding a fixed amount across the board, I wanted to set a specific amount for each individual keyword. Knowing that I wanted my ads to be located at roughly position 3-5, but still achieve first page exposure, I hit upon this rule of thumb: in 95% of cases, bidding 25% of the keyword's Max CPC is enough to achieve Google first page exposure for your ads. The only exception are the $0.05 keywords.
I've only tested this on one ad campaign so far, so I'm interested to see if this will work for everyone else as well. Let me know!
While doing my keyword bidding, I found something interesting. Instead of bidding a fixed amount across the board, I wanted to set a specific amount for each individual keyword. Knowing that I wanted my ads to be located at roughly position 3-5, but still achieve first page exposure, I hit upon this rule of thumb: in 95% of cases, bidding 25% of the keyword's Max CPC is enough to achieve Google first page exposure for your ads. The only exception are the $0.05 keywords.
I've only tested this on one ad campaign so far, so I'm interested to see if this will work for everyone else as well. Let me know!
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tryinhere -
Thanks
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gordi555 -
Thanks
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