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Adwords estimated search volume - missleading?

by gordi555
3 replies
  • SEO
    • |
Who else feels that the estimated search volume that Adwords provides is very missleading?

I tested this today. Setup a Adwords campaign, set the variables to the same as the figure estimated by Google (Set to local, avg 2nd pos of adwords, set to accelerated, etc). And yet the real page impressions of my ads are lower then 10% of what the estimate said.

Anyone else experiance this or offer any guidance please?

Thanks people.
#adwords #estimated #missleading #search #volume
  • Profile picture of the author mrizos
    I've seen the same thing over and over. I've been taking local search results and then taking 75% off that figure. Those figures seem to be more realistic.

    Another thing you should try is looking at Wordtracker results as a second opinion.
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  • Profile picture of the author InternetMarketingIQ
    More inaccurate than misleading.
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    • Profile picture of the author warrior123
      Originally Posted by InternetMarketingIQ View Post

      More inaccurate than misleading.
      This..

      and the fact that only 1 day of stats isn't even enough data to come to any conclusions. There are lots of other factors that come into play like the day of the week (the time and day of the week can make a HUGE difference for some keywords)

      Was this a US campaign? If so, running during Thanksgiving day is not going to give you any sort of "normal" results
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